Cafes and artisanal coffee shops can be found in abundance these days leaving many to snub their noses at the thought of instant, powdered coffee. Some might argue that it fairs poorly compared to the real, freshly brewed thing; but while you may shun it, you cannot deny that far predating the current frenzy of drip coffee, single origin varietals, and latte art, people were obsessed with instant.

For us, whenever we crave a quick caffeinated fix before a long gruelling day, our go-to would be, more often than not, OLDTOWN White Coffee’s 3-in-1 blends. Boasting a wide array of instant coffee delights—from the humble Mocha to the crowd-favourite Hazelnut and even several options with less sugar for the health conscious—OLDTOWN White Coffee really does astound. Who knew instant coffee could be so addictive?

New to their repertoire of 3-in-1 coffee types, the colossal brand is proud to introduce their Extra Rich varietal. Featuring OLDTOWN White Coffee’s iconic blend of 3 premium beans and prepared in a dark roast method, what you can expect from Old Town’s 3-in-1 Extra Rich Coffee is a flavour bomb that is robust, bold and well, extra rich.

Here’s why the OLDTOWN White Coffee 3-in-1 Extra Rich needs to be on your next grocery list.
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