In 2018 alone, there have been multiple instances where we have witnessed Singaporeans’ relentless patience to queue for overseas brands who have made their debuts in Singapore, including famous Korean toast chain Isaac Toast, original cheese tea inventor HEYTEA, and Austrian bakery specialising in devil cheese buns, Guschlbauer.
Keep your eyes peeled and your calendars marked because come late November, famous Hokkaido soft serve shop Naganuma Ice is slated to open in Singapore’s Carlton City Hotel.
Known to be Hokkaido’s most sought-after soft serve brand, the brand specialises in soft serves and gelato and always sees queues of almost an hour long. Distinctively the sole Hokkaido firm certified by the prefecture’s authorities for using raw Hokkaido milk in their ice cream products, their milky goodnesses is quite possibly the best in Naganuma itself.
Photo Credit: choochooho
Founded in 1994, Naganuma Ice prides themselves on using milk that is sourced from ranch cows near Naganuma town before being transported immediately to the brand’s factory for low-temperature pasteurisation, making sure that every cone boasts an intense milky flavour.
Currently, Naganuma Ice has 6 outlets worldwide—3 in Japan and 3 in Taiwan, all of which draws long queues. Diners can expect the very same quality to be produced in Singapore’s outlet as Japan’s outlet as only the same ingredients, such as 100% Hokkaido raw milk, will go into the making of the soft serve.
Photo Credit: yan.sg
Singapore’s outlet will serve 6 soft serve flavours and 12 gelato flavours. Look forward to items such as the signature Rich Milk Soft Serve (S$6)!
Also, be sure to try out to their Singapore-exclusive items, the Black Lover Parfait (S$8.50) which is made of cream, strawberry jam, cookie crumbs, and Asahikawa dark chocolate as well as the Crème Brûlée Rich Milk Soft Serve (S$8), which is Naganuma’s very own twist on the caramelized custard dessert.
Photo Credit: yan.sg
They are slated to open at Carlton City Hotel at Tanjong Pagar on 25th November. Be sure to head down ASAP before the queues get crazily long!
Carlton City Hotel
1 Gopeng Street
Singapore 078862
Tel: +65 6741 9108
Daily: 11am – 9pm
Nearest Station: Tanjong Pagar
Looks delish. Is it raw, or pasteurised though? Once it undergoes any kind of heat treatment, it’s not raw. Just like how some of the Hokkaido milk sold as fresh on our shelves are actually UHT not fresh, as seen from their shelf lives and ability to be displayed non-refrigerated. Coz that makes a world of difference when it comes to price point, whether in Oz or Japan.