Hong Kong’s famous Cookie Shop, Mr Rich Bakery, is in the process of opening its first shop in Singapore. Following Jenny Bakery’s opening back in October 2015, Mr Rich Bakery is the next cookie shop from Hong Kong that is going to conquer Singapore’s market.
We spoke with Asia Food Mart – the official distributor of Mr Rich Bakery’s cookies in Singapore – to find out more.
For those of you who are new to Mr Rich Bakery, the cookies are available in the following flavours – Butter Cookies, Matcha Latte, Choco-Marshmallow, Coffee Almond and Brewed Coffee.
They are also planning to launch a new flavour shortly before Chinese New Year, and it will be purple sweet potato.
Mr Rich Bakery Singapore is carrying the 5 Mix (S$24.90) and the 2 Mix Cookies (S$14.90) in the Rabbit packaging and Regina Packaging. There is also an ongoing promotion of 2 tins of 5 Mix Cookies at S$45.90.
Jenny Bakery Singapore opened to much fanfare and the cookies sold out in two days. However, the hype did not last; probably because the cookies were overpriced – almost double the price that of Hong Kong’s.
Looks like Mr Rich Bakery is learning from this and not overcharging their cookies. A tin of 5 Mix Cookies in Hong Kong is HKD145 (or S$22.80), while Mr Rich Bakery Singapore is selling it for S$24.90.
Mr Rich Bakery Singapore will be doing a soft launch at Asia Food Mart’s premises at TripleOne Somerset. It is currently looking for a location in Singapore and will be opening its first flagship retail shop by the start of the second quarter of 2016. The shop will most likely be in a shopping mall, and we will definitely update this space once we get news.