Gram—famous souffle pancakes from Japan—is coming to Singapore.
You’d probably have seen photos and boomerang videos of these fluffy pancakes on Instagram. They jiggle when you shake the plate, they really do. Gram Cafe & Pancakes will be opening in Singapore at VivoCity level 2 in June 2019.
The soufflé pancakes come in a stack of three thick pieces. The cream-coloured goodie is cooked to order and served warm, and freshness is guaranteed. This means you should tuck into it right after taking your photos and boomerang videos.
And yes, they do live up to the hype. It is not just a marketing gimmick as you might see it as. Well, we admit we were sceptical too but hell, were we proven wrong!
In Japan, Gram Cafe & Pancakes serves only 20 soufflé pancakes at these three timings—11am, 3pm & 6pm. It is not clear if Gram Cafe & Pancakes Singapore will have the same approach.
Gram Cafe & Pancakes Singapore
VivoCity
1 Harbourfront Walk, Singapore 098585
Nearest Station: Harbourfront
I feel the need to bring this to your attention that this is not the original gram cafe from Osaka.
https://gaijinhan.com/2019/01/27/the-unethical-japanese-who-stole-a-singapore-brand/?fbclid=IwAR3XxUAbdg9H1KNW-4cRE3djtVq9-oOQAK4Wim8VPMo6mEKB7NXwSl4uekU
They are in fact a rip off.
Isn’t this from the asshole company who blatantly stole from brands who didn’t patent their products, forcing them to close down?
https://gaijinhan.com/2019/01/27/the-unethical-japanese-who-stole-a-singapore-brand/
If so, I seriously hope Singaporeans don’t support this bullshit.
DO NOT SUPPORT THIS CAFE
https://gaijinhan.com/2019/01/27/the-unethical-japanese-who-stole-a-singapore-brand/
https://gaijinhan.com/2019/01/27/the-unethical-japanese-who-stole-a-singapore-brand/
the fine minds behind gram are intellectual property thieves. DO NOT SUPPORT THEM!
Isn’t this the same gram that stole Tiramisu Hero’s name and logo?!
https://mothership.sg/2019/01/tiramisu-hero-copycat-japan/
Apparently gram likes our tiramisu heroes too! https://www.japantimes.co.jp/news/2019/02/02/national/media-national/tiramisu-copyright-furor-highlights-internets-importance/#.XMJGGl_0qnM
Dear readers, if you have not kept up with more niche news, I am here for a PSA. The company that did this pancake cafe from Japan was the one that sunk our own local, homely brand Tiramisu Hero. Our very own Tiramisu Hero had their mascot, brand name and menu stolen from them and because of that had went under.
Please do not support this cafe.
https://mothership.sg/2019/01/tiramisu-hero-copycat-japan/
Sorry, to amend the info on my previous post
The company stole Tiramisu Hero’s brand in Japan and thus our Singaporean brand use the same IP in Japan as they did in Singapore.
The one that went under was the original Gram pancakes shop, before this company also stole their menu and IP and caused the original owners(?) to go under. So this was one of their stolen IPs, like they did to TH.
Hello ladyironchef,
There has been some concerns about Gram’s trademark practices in Japan that I think needs to be brought to everyone’s attention. They have copied from many other IPs in the past, including a Singaporean brand, Tiramisu Hero.
The original Gram cafe in Osaka was renamed “Bran Cafe” and eventually closed down after losing their customers to the new unethical Gram cafe that was posing as them. Tiramisu Hero also had to be renamed “Tiramisu Star” in Japan.
Here are the relevant articles for your reference:
1) Japan Times article (in English)?https://www.japantimes.co.jp/news/2019/02/02/national/media-national/tiramisu-copyright-furor-highlights-internets-importance/#.XMKZSjD7SM8
2) More on how gram patented Tiramisu Hero’s logo (in English)
https://mothership.sg/2019/01/tiramisu-hero-copycat-japan/
3) Several articles on gram’s other patent and trademark applications (in Japanese)?https://rocketnews24.com/2019/01/22/1166831/
https://heavypeat.com/news/heros-takada-pancake-gram-pakuri
https://viral-topics.net/grampakuri/
https://news.nifty.com/article/domestic/society/12184-45556/
It would be best that a company such as Gram isn’t given the opportunity to flourish and potentially exploit other brands in the future. Singapore is known for its thriving and diverse food culture, which you’ve shown much appreciation for through your blog. We should give credit where it’s due to protect the earnest, hard work put in by our F&B scene.
It is up to your discretion to help spread awareness but it would be much appreciated if you’d at least remove all posts related to Gram cafe so the business no longer gets the publicity it doesn’t deserve.
Thanks so much!
Hi,
Not taking side. The self-claim stolen brand Singapore Tiramisu hero is also no hero, but again another copy cat.
Many illustrations on The Tiramisu Hero’s packaging and logo branding copying artwork heavily on British illustrator Gemma Correll’s work.
https://goodyfeed.com/tiramisu-hero-which-accuses-japanese-company-of-copying-their-logo-allegedly-copied-from-another-artist/
https://www.businessinsider.sg/accused-of-copying-british-illustrator-gemma-corrells-work-singapore-brand-the-tiramisu-hero-says-it-has-learned-a-hard-lesson/
https://twitter.com/gemmacorrell/status/1093212068344299520
https://mothership.sg/2019/02/tiramisu-hero-copy-artwork-gemma-correll/
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