It is finally here – PizzaExpress is now open in Singapore, and it sits on the basement level of Scotts Square. The name should be no stranger to you as they have over 500 outlets in United Kingdom, various European countries, Hong Kong, India and the Middle East.
Founder Peter Boizot created this wildly successful pizzeria chain because having tried and tested the best and most authentic pizzas during his holidays in Italy, he was unsatisfied with what he had in London. PizzaExpress was thus conceived in United Kingdom, with the notion of offering authentic Italian pizza outside of Italy to the masses.
Having tried and loved PizzaExpress when we were in London, we are extremely stoked to have them here in our own country. We popped by for a preview and had a taste of their world-renowned pizzas – made from scratch in store with fresh ingredients. Besides pizzas, the menu is pretty much similar to that of U.K’s, with a whole range of salads, pastas and bite-size snacks.
Most of the dishes on PizzaExpress’ menu are priced under S$20 – they are extremely reasonable for the quality and huge portions. Here’s what you can expect from PizzaExpress’s first outlet in Singapore – which is officially opening its doors to the public this coming Friday (29 July 2016).
All ground-breaking food trends will definitely have the whole world trying to out-do each other with renditions to call their own. And in Singapore in particular, we have a multitude of cuisines and foods to satisfy all sorts of cravings – a lot of these are derived from inspirations overseas, of course. Local restaurants and cafes often look to establishments overseas – mostly in the region – for trends to emulate and to pioneer in Singapore.
However, some cafes and restaurants in Singapore choose to blatantly copy an entire recipe or idea and brand them as their own. This can be quite questionable because it is almost like plagiarism. Getting inspirations is one; wholesale copying and calling ideas their own is another.
While we are all for bringing the best ideas to Singapore, it is important to remember the importance of being on the forefront of trends. Recreating a dish is not sustainable in the long run and F&B operators shouldn’t always be in a rat race to catch up and “copy” the next trend to bring in crowd; innovating is the way to go, and only that will instil faith in consumers in the long run.
Here are 10 Food Copycats in Singapore and Where They Were Originally From. While some are well-executed, some are just a far cry from the originals.
Popular Taiwanese Snowflake Ice Smoothie House is opening its flagship store at Westgate this Friday on 06 May 2016.
Following its success of its two outlets at Paya Lebar Square and One Raffles Place, Smoothie House is bringing the famous Taiwanese dessert to the west of Singapore - in a much bigger space which will be their flagship store.
Our readers can quote “ladyironchef” to enjoy a sharing-size Mango Ice (U.P. $12.90) at just S$2 – only at Smoothie House (Westgate) from 09 till 15 May 2016. Smoothie House has also lined up several promotions specially for its opening this weekend.
New York’s cloak-and-dagger burger restaurant – Burger Joint – makes its debut in Singapore this week, with its first outlet at Amoy Street. The outlet will have a similar inconspicuous entry point, with a back entrance on Gemmill Lane instead of a flashy store front.
This follows their signature style, with their first outlet in New York City – at Le Parker Meridien – mysteriously located behind a curtain of the hotel lobby. Opening on 03 May 2016, the Singapore outlet will be their sixth outlet worldwide.
Kyushu Pancake, a popular pancake cafe from Japan, is coming to Singapore and its first outlet will open on 11 May 2016.
These healthy pancakes sure are different from the usual sweet desserts we are used to, and with their arrival, it is bound to change the “pancake scene” in Singapore!
BAKE Cheese Tart - the famous Hokkaido cheese tarts that we are so obsessed with – is coming to Singapore!
BAKE has just confirmed its opening date of its first outlet at the basement food hall of Ion Orchard on 29 April 2016. Each cheese tart will sell for S$3.50, and customers can buy six at S$19.50.
Update: I See I See has officially closed in November 2016.
I See I See Handcrafted Icy Desserts, a popular ice popsicle shop in Hong Kong, is opening in Singapore at 313@Somerset in March 2016.
Launched in Hong Kong in May 2015, I See I See has been gaining popularity for its handcrafted ice pops since its opening. The small shop sits in Causeway Bay along Leighton Road – the same stretch as popular matcha dessert cafe Via Tokyo.
Will it be as popular in Singapore as it is in Hong Kong? We can’t wait to find out.
Hong Kong’s famous cha chaan teng Honolulu Cafe is opening in Singapore! Famous for its egg tarts with flaky pastry, it will open a 1,500 sq ft restaurant with 50 seats at The CentrePoint in Orchard Road at the end of April 2016. We will go out on a limb to say that Honolulu Cafe has the best egg tarts in Hong Kong.