Photo Credit: www.instagram.com/liangsandwichid/
Jay Chou fans, we hate to break the news to you but your favourite scallion pancake brand, Liang Sandwich Bar, has closed down all its outlets in Singapore without any explanation.
If you’re a fan of Jay Chou, you’ve probably had a taste of the flaky pancakes from this Jay Chou-endorsed brand. This pancake shop proudly displays the Mandopop singer’s face across their outlets, which serve up flaky, prata-like pancakes stuffed with a variety of fillings.
However, there is a twist to the situation since we first reported the closing of Liang Sandwich Bar on 17 Feb 2020.
According to a press release sent on 21 Feb 2020 by the Master Franchisee for South East Asia, Liang Group of Companies, the sudden closure of all outlets in Singapore was made solely by the local franchisee without proper consultation or authorisation from the Master Franchisee.
And that’s not all. Liang Sandwich Bar may not be closing in Singapore after all.
With over 12,000 outlets across over 300 cities, Liang Sandwich Bar has certainly been a hit. The brand first opened in Singapore in 2018 at Vivocity, and then proceeded to open more central outlets at Raffles City, Bugis Junction and Northpoint City.
These crispy pancakes are made fresh-to-order, sizzling over a hot pan. They make for a hearty breakfast or a delicious snack. Their menu features savoury flavours such as Tuna Mayo to Chicken Ham & Egg, while their sauce selection ranges from black pepper sauce to mayonnaise.
Here’s the twist: Liang Sandwich Bar is being rebranded to Liang Crispy Roll and it is on track to make its debut in Singapore at several locations in Q4 2020. Drama much?