Japan astounds in more ways than just its food and its people and wherever you choose to embark on your next adventure, we’re almost certain that you will not be disappointed. Our wanderlust brought us to Niigata, a coastal prefecture located north of bustling Tokyo. A lovely place untouched by time, and one that proves excellent for road trips.

Boasting the highest concentration of rice plantations and accounting for a majority of the country’s rice exports, there really is no wondering why Niigata is well-known for their excellent quality rice, rice wine (sake) and other rice-based products. Located close to the Japan Sea, fresh fish and seafood are often in abundance and of exceptional quality too.

Yet, as far as gastronomy goes, Niigata’s vast array of food choices come second only to the prefecture’s rich culture and a plethora of scenic views. Like lines in a sketch, the terraced rice paddies littered all over present a view like no place else. Each season brings with it a different ambience and having visited in Autumn, we were treated to stunning spectacles of technicoloured leaves and marvellous views wherever we were brought.

Brimming with breathtaking scenery, awesome food and inherently kind yet down-to-earth locals, you best believe us when we tell you that Niigata is a destination to consider if you crave adventure and new experiences. We’ve broken it all down for you, listing down how you can go about renting a car, where you should visit and what you should eat—you’re welcome.
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