Founded by artiste Jaime Teo and former radio DJ Daniel Ong, Twelve Cupcakes was sold in 2016 to India’s Dhunseri Group for 2.5 million.

The local bakery brand Twelve Cupcakes has reportedly halted its operations after being placed into provisional liquidation on October 29, as announced in a notice on its website’s homepage.

What began as Jamie Teo’s simple passion for baking quickly blossomed into a thriving business when she and her husband opened the first Twelve Cupcakes outlet at United Square.

Their arrival marked the beginning of Singapore’s cupcake craze — suddenly, cupcakes were everywhere, and Twelve Cupcakes was selling out daily.

The brand’s success was impossible to ignore. People adored not only the couple’s picture-perfect partnership but also their irresistibly moist, beautifully frosted cupcakes. They popularised the now-iconic Red Velvet Cream Cheese Cupcake — complete with its signature heart-shaped topper — a design so beloved that it continues to inspire countless imitations today.

With rapid expansion and growing queues at every store, it didn’t take long for Twelve Cupcakes to sweetly take over Singapore’s dessert scene.

Good bye to one of the most iconic local cupcake brands in Singapore.

It’s small, it’s pretty and it’s mouth-wateringly delicious; it’s a cupcake. Found on dessert tables, at weddings and they’re probably in your friends’ refrigerators, these sweet little morsels have crept their way into many Singaporeans’ hearts.

Varieties of cupcakes are aplenty – from the classics such as Chocolate and Red Velvet to local delights such as Gula Melaka, there’s a cupcake for everyone. With our comprehensive list on the best cupcakes in Singapore, you’ll be bound to discover your favourite!

Photo Credit: Instagram

25 GRAMS BAKERY

If you’re a fan of perfectly emulated classics, 25 Grams Bakery will be the one to satisfy your sweet tooth. At this local cupcake shop, you’ll find a range of well-loved cupcake flavours such as Speculoos, Lemon Meringue and Red Velvet. If you want something more novelty, you can try their Choux Puff flavour that features mini custard puffs atop a vanilla cupcake.

12 Kallang Avenue, #01-14
Singapore 339511
Tel: +65 9236 0448
Nearest Station: Lavender/Bendemeer

BUTTER STUDIO

Serving cutesy cupcakes and delectable bakes is Butter Studio. Their quaint cafe in Jalan Besar will soothe your sweet cravings with their local flavour-inspired cupcakes. Have a taste of their Salted Gula Melaka or their Milo Speculoos Fudge cupcakes and you’ll be craving more for sure!

Butter Studio has several outlets in Singapore.

CREME MAISON BAKERY

A veteran in Singapore’s cupcake scene has got to be Creme Maison Bakery. They rose to fame with their beautifully handcrafted floral cupcakes and have expanded their range of intricate designs. If you don’t need fancy cupcakes, they also offer gourmet flavours in their cupcakes such as their Earl Grey Lavender (our favourite!),  Banana French Toast and Varlhona Chocolate cupcakes.

30 Tai Seng Street, #08-03C
Singapore 534013
Tel: +65 8181 3689
Nearest Station: Tai Seng

Photo Credit: Instagram

DELCIE’S DESSERTS & CAKES

For our friends with more sensitive stomachs, you will be happy to know Delcie’s Desserts & Cakes serves up a plethora of gluten-free, vegan as well as diabetes and allergy-friendly cupcakes.

You won’t have to worry about any diet restrictions when it comes to Delcie’s Desserts & Cakes, so feast away on their vegan-friendly Cempedak and Durian cupcakes as well as their gluten-free Banana Chocolate cupcakes!

34 Whampoa W, #01-83
Singapore 330034
Tel: +65 6282 2951
Nearest Station: Boon Keng

FLUFF BAKERY

This Muslim-owned bakery has risen to stardom amongst locals in Singapore for their delectable cupcakes and other halal bakes. Most notable in their repertoire is their Nutella Red Velvet Cupcake – a moist red velvet cake base is topped with cream cheese frosting and filled with creamy nutella. A hot-seller at this popular cupcake shop in Singapore, and for good reason!

4 Jalan Pisang
Singapore 199071
Tel: +65 8251 1353
Nearest Station: Bugis

PLAIN VANILLA BAKERY

One of the most popular cupcake places in Singapore is Plain Vanilla Bakery. Simple and earnest, the bakery translates their passion into their humble bakes. Plain Vanilla Bakery sticks to the basics and does it perfectly.

Try their Cinnamon Brown Sugar and Carrot cupcakes to truly taste what passion and drive can do for a simple dessert.

Plain Vanilla Bakery has several outlets in Singapore.

Photo Credit: The Frosted Chick

THE FROSTED CHICK

Well-known for customized cakes and well-decorated dessert table spreads, The Frosted Chick serves up unique cupcake flavours that will leave you wanting seconds and thirds. Check out their Vanilla Lychee, Milo and Hazelnut Praline cupcakes for a shift from the usual common cupcake flavours.

194 Kim Keat Avenue, #01-414
Toa Payoh 310194
Tel: +65 6250 3613
Nearest Station: Toa Payoh/Potong Pasir

Photo Credit: The Marmalade Pantry

THE MARMALADE PANTRY

The Marmalade Pantry, our favourite modern bistro, has one of the best cupcakes in Singapore. Try their decadent S’mores cupcake or their Mudslide cupcake that features an orange marmalade filling, hazelnut feuilletine and chocolate buttercream! And don’t miss out on their popular Red Velvet cupcake, and Nutella Cupcake.

100 Peck Seah Street, #01-01
Singapore, 079333
Tel: +65 6385 0741
Nearest Station: Tanjong Pagar

Oasia Hotel Novena
8 Sinaran Drive, #01-02/04
Singapore, 307470
Tel: +65 6664 0348
Nearest Station: Novena

Photo Credit: Instagram

THE UGLY CAKE SHOP

Rustic and minimalistic, The Ugly Cake Shop serves up anything but its namesake. This cupcake store offers rather classic flavours but has some locally-inspired flavours in their midst. From its vegan-friendly Zainasaurus chocolate cupcake to the decadent Vicki salted egg cupcake, this bakery is sure to please.

535 Kallang Bahru
GB Point, #01-06
Singapore, 339351
Tel: +65 8228 8300
Nearest MRT: Geylang Bahru

TWELVE CUPCAKES

One of Singapore’s cupcake pioneers since 2011, Twelve Cupcakes sets the standard for the sweet morsels that have taken Singapore by storm. They have seasonal flavours that rotate each month, keeping customers on their toes.

Our favourites from their extensive range are their Rapsberry Lychee Rose, the classic Chocolate Chocolate and their ever-popular Salted Caramel cupcake.

Twelve Cupcakes has various outlets in Singapore.

One of the best things in life is undeniably indulging in a cookie full of decadent filling that oozes and melts in your mouth. There’s just something about this sinfully good, universally loved classic treat that leaves you craving for more.

With an abundance of cookie shops boasting timeless, good ol’ signature chocolate chip cookies to studios doling out innovative creations with novel flavours, we are simply spoiled for choice. Prepare yourselves for a mouthwatering experience with gooey, crumbly, or even chewy cookies chock full of nuts and fruits; when it comes to cookies, there is always something for everyone.

Throw your dieting out of the window and satisfy your cookie fix with this cookie guide: here are 8 places in Singapore with sinfully good cookies.

FAMOUS AMOS

Growing up, many Singaporeans are familiar with Famous Amos, more than a childhood cookie shop that has been around since our parents time’, known to lure every kid in with their irresistible aroma of freshly baked cookies. Coined as the “OG” cookie store, they have paved the way for the cookie scene on our little red dot.

Tempting us with their “free smells”, Famous Amos constantly re-bakes their trays to retain the alluring aroma of cookies. Albeit a tad bit pricey, their coveted treats are baked to perfection with utmost crunchiness and chips.

Famous Amos
23 Serangoon Central
NEX Mall, #03-K5/K6
Singapore 556083
Tel: +65 6634 1736
Daily: 10am – 10pm
Nearest Station: Serangoon
** Multiple outlets islandwide.

KITH CAFE

Kith Café offers addictive, gluten-free cookies to pair with their famed aromatic coffee brews. Truly a “batch made in heaven”, nothing beats sipping on a cuppa while munching on their moreish cookies. These easily poppable cookies hold a subtle sweetness that complements the nuttiness of their coffee.

One of their must-try cookies is none other than their Magical Sea Salt Chocolate Cookies. A treat worth gaining calories for, these bite-sized, flaky cookies have just the right balance of both sweet and salty notes. 

Kith Cafe
9 Raffles Boulevard
Millenia Walk, #01-44/45
Singapore 039596
Tel: +65 6333 4438
Daily: 7:30am – 10pm
Nearest Station: Esplanade
** Multiple outlets islandwide.

NASTY COOKIE

Inspired by monster-sized, gourmet Levain cookies in New York, former online business Nasty Cookie has set up shop at Funan Mall. Priding themselves on using only premium dark couverture chocolate, each handcrafted treat is low in sugar and great for those who are watching their weights.

Served with a complimentary filling of either Nutella, Dulce de leche or Marshmallow, customers can watch their cookies get injected with their desired filling right in front of their eyes! Offering a range of unique flavours such as their bestselling Biscoff Cookie and Reese’s Cup, each treat has a cake-like texture and a crumbly exterior.

Nasty Cookie
107 North Bridge Rd
Funan Mall, #02-35
Singapore 179105
Mon to Thurs: 11:30am – 9:30pm
Fri to Sun: 11am – 10pm
Nearest Station: City Hall

TWELVE CUPCAKES

A prominent homegrown cupcakery in Singapore, Twelve Cupcakes is notable for their diverse range of handcrafted bakes such as cupcakes, cakes, as well as appetising cookies. Perfecting their cookie recipe, each cookie bolsters a unique flavour, such as Red Velvet or Salted Caramel, with varying textures of crunchy, gooey, and chewy.

Though their cookies are made from a thick dough mixed with generous chunks of ingredients, such as real fruits and cheese, their scrumptious treats are not overwhelmingly sweet, allowing you to savour their indulgent cookies without any guilt!

Twelve Cupcakes
23 Serangoon Central
NEX Mall, #B2-47
Singapore 556083
Tel: +65 6509 1255
Daily: 11am – 10pm
Nearest Station: Serangoon
** Multiple outlets islandwide.

FOLKS AND STORIES

Imagine this: cookies creations inspired by human personalities and traits. Here’s where you can find these quirky bakes — Folks and Stories. A rustic baking studio located in the residential estate of Queenstown, each cookie is made from all-natural ingredients, specialising in treats that are both crunchy and soft.

Their cookies are uniquely named, such as “Mister Muscle” and “Curious Merrymaker”; they also feature unconventional flavours: think cream cheese with dark chocolate or even green tea with white chocolate. (Pst, our favourite is Ambitious Sailor.)

Folks and Stories
Block 163 Stirling Road, #01-1238
Singapore 140163
Tel: +65 8282 7375
Mon to Fri: 10:30am – 6pm
Sat: 10:30am – 4pm
(Closed on Sundays)
Nearest Station: Queenstown

SUBWAY

When someone mentions Subway, we don’t just think of their Subs. Instead, many conjure up the image of their soft and chewy cookies. A favourite grab-and-go snack of many Singaporean, Subway brings on a nostalgia factor that has many touting its cookies as one of the best in Singapore.

Using a secret recipe, their irresistible cookies are all freshly baked daily and consists of chocolate chip bits with melt-in-your-mouth goodness. We recommend getting the Double Chocolate Cookie — an absolutely divine treat, the chocolate dough is generously sprinkled with sweet, white chocolate chunks.

Subway
23 Serangoon Central
NEX Mall, #02-11
Singapore 556083
Tel: +65 6634 4758
Daily: 8:30am – 10pm
Nearest Station: Serangoon
** Multiple outlets islandwide.

Twelve Cupcakes has been sold to an Indian tea company for S$2.5 million.

Following its celebrity owners’—Daniel Ong and Jamie Teo—divorce, rumours about the famed cupcakes company being sold have also been confirmed.

So, was this decision made because of the divorce?

THE CUPCAKE EMPIRE’S BEGINNINGS

The high profile couple, Daniel Ong and Jamie Teo, were a power duo who took Singapore by storm when they first introduced Twelve Cupcakes to the market in 2011. What started out as a mere hobby of baking for Jamie Teo became a big business when the couple launched its first outlet in United Square.

It was a whole new era for cupcakes in Singapore; suddenly, everyone included cupcakes in their diets (whatever they are) and the Twelve Cupcakes saw a sell-out every day.

Their success was undeniable. Everyone was applauding them—not just for their then enviable marriage, but for how amazing their cupcakes were. They also coined the iconic Red Velvet Cream Cheese Cupcake, and until today, every other cupcake brand still tops their red velvet cupcakes with a heart-shaped topping.

Twelve Cupcakes went on to opening more outlets, and it didn’t take them long to conquer Singapore. Today, Twelve Cupcakes has several franchise partners, and there are more than 10 outlets across cities such as  Jakarta, Hong Kong and Taipei.

NEGOTIATIONS AND THE ACTUAL SALE

So when was the company really sold? Was it coincidental that the selling of the company happened simultaneously with their divorce announcement?

Negotiations started at in the first quarter of 2016, and the company was eventually sold for S$2.5 million and the sale was completed in December 2016.

THE NEW OWNER OF TWELVE CUPCAKES

The buyer of Twelve Cupcakes is Kolkata-based Dhunseri Group, one of India’s largest tea producers, who will own 100% stake. Dhunseri Group, which has been in the tea business for more than five decades, expanded its holdings to 10 estates in 2012-13 in Assam (from eight estates in 2003-04).

This deal marks Dhunseri Group’s first foray into the F&B space in Singapore and the region. The group has plans to expand the brand further and to add eight more outlets here in Singapore over the next two years. They will bring the brand into India too.

Meanwhile, it has been reported that Daniel Ong and Jamie Teo will remain as consultants for the company for a year.