There is often debate surrounding whether freshly brewed coffee or instant coffee is better. Some argue that having coffee in powdered form comprises the taste, satisfaction and authenticity of the beverage itself while others rather enjoy the convenience.  Finding yourself on the fence? Perhaps with OLDTOWN White Coffee’s latest blend, you just might favour instant for a change.

Nicely encapsulating all the aspects of any good brew with the added advantage of being so easy to whip up, OLDTOWN White Coffee proudly presents its Enrich variety as part of their new Black Series line of instant, caffeinated beverages.

The brand never failed to impress us with their innovation, consistency and superb quality of their coffee mixes in the past, and this time, it’s no different.

Boasting subtle notes of fruit and chocolate, the flavour itself is nuanced yet bold. Smooth with a flavour profile that excites in a way regular instant coffee can’t, we dare say that we’ve found a coffee brand to stock our pantry with—and here’s why we believe you will too.

Made using the freeze-drying method—which is known to bring out the highest quality of instant coffee available—and using high-quality coffee beans to produce their Black Series Enrich Instant Coffee, what you get is coffee powder that is concentrated, aromatic and dignified.

The main distinction between your typical instant coffee and one that is made by freeze-drying lies in the texture. The Black Series Enrich instant coffee provides larger, solid pieces of coffee that when rolled between your fingertips, does not disintegrate and crumble into powder as easily.

We’re also particularly fond of the fact that the Black Series Enrich is fully customisable to our preferences. So if you’re the sort that prefers your coffee a certain way, feel free to include or exclude whatever, be it milk, sugar or creamer.

The best part? Regardless of what you decide to add (and in whatever quantity), you’ll still be able to experience the coffee’s robust, full-bodied flavour all the same.

Many instant coffees have their own way to provide that punch of caffeine but what sets OLDTOWN’s Black Series Enrich coffee apart from the rest is how their fruity, chocolatey aftertaste still lingers in your mouth no matter what concoction you make.

We’re people who find it near impossible to function without coffee on a daily basis and we’re honestly glad to have finally found a versatile product that can provide us with both a boost and a shot of pure, gourmet coffee indulgence whenever we want it. Find out more at www.sg.oldtown.com.my.

This post is brought to you by OLDTOWN White Coffee.

Cafes and artisanal coffee shops can be found in abundance these days leaving many to snub their noses at the thought of instant, powdered coffee. Some might argue that it fairs poorly compared to the real, freshly brewed thing; but while you may shun it, you cannot deny that far predating the current frenzy of drip coffee, single origin varietals, and latte art, people were obsessed with instant.

For us, whenever we crave a quick caffeinated fix before a long gruelling day, our go-to would be, more often than not, OLDTOWN White Coffee’s 3-in-1 blends. Boasting a wide array of instant coffee delights—from the humble Mocha to the crowd-favourite Hazelnut and even several options with less sugar for the health conscious—OLDTOWN White Coffee really does astound. Who knew instant coffee could be so addictive?

New to their repertoire of 3-in-1 coffee types, the colossal brand is proud to introduce their Extra Rich varietal. Featuring OLDTOWN White Coffee’s iconic blend of 3 premium beans and prepared in a dark roast method, what you can expect from Old Town’s 3-in-1 Extra Rich Coffee is a flavour bomb that is robust, bold and well, extra rich.

Here’s why the OLDTOWN White Coffee 3-in-1 Extra Rich needs to be on your next grocery list.

When it comes to convenience and quality with regards to instant, powdered coffee, few fair as well as OLDTOWN White Coffee’s products. For one, they are hassle-free and the powder dissolves easily without forming lumps.

Known to trump so many others in terms of taste and caffeine kick, what we particularly adore about the OLDTOWN White Coffee 3-in-1 Extra Rich is its exquisite taste. Made up of 3 premium beans and prepared in one of the brand’s signature methods, the resultant beverage is one that is undeniably richer and bolder in flavour.

The coffee itself is smooth and not as sweet—which is great for if you’re planning to lay off the sweets. It carries a heady aroma of bittersweet chocolate and a subtle smokiness that rounds everything out beautifully.

We would not necessarily compare this to a morning coffee, for its sheer complexity would be wasted as a mere morning perk-me-up.

If anything, this particular coffee should be enjoyed at the end of the day or even in the middle of a hectic workday because taking into consideration its taste and smoothness, it really is the perfect beverage to have to take the edge off.

We’ve had our fair share of instant coffee over the years, but none have impressed, let alone helped us better relax than OLDTOWN White Coffee 3-in-1 Extra Rich. We’re not fooling around, every household and office pantry needs to stock up on it.

Whether you’re a stressed-out office worker, a student or even a fitness junkie, OLDTOWN White Coffee will do the trick; we are addicts, really.

This post was brought to you by OLDTOWN White Coffee.