Seoul is one of our favourite destinations in Asia and the city is known for its many distinct and lively districts where you will never get bored of the endless shopping, delicious local food and exciting things to do.

Ask any local where you should go when you are in Seoul and many will tell you that Hongdae is a neighbourhood you must not miss. It is not difficult to guess why Hongdae is one of the top choices—there is just so much going on!

From indulging in spicy Korean Army Stews and getting a tipple with your friends in a bar to street shopping and catching street performances, here are 12 Things To See, Do & Eat When You Are In Hongdae.

WHERE TO EAT

#1 BAN BOSSY BOUTIQUE

Boasting primarily pastel colours in pink, mint and white, walking into Ban Bossy Boutique is like stepping into Barbie-land. It is the perfect spot for afternoon tea with your girlfriends, complete with Instagram-worthy backdrops and an appealing array of cupcakes.

An afternoon tea at Ban Bossy Boutique looks something like this—munching on exquisitely decorated cupcakes and sipping on a pretty beverage. Yes, this is the life in Seoul!

19-22 Wausan-ro 17-gil
Seogyo-dong, Mapo-gu
Seoul, Korea
Tel: +82 02 337 9896
Mon to Fri: 12pm – 10pm
Sat and Sun: 11am – 10pm
Nearest Station: Hongik University

#2 MUKSHIDONNA TTEOKBOKKI

Mukshidonna Tteokbokki is a fuss-free restaurant that specialises in Budae Jjigae and guests get to customise the stew with an array of ingredients. Every pot comes with tteokbokki (Korean rice cake) by default, and that is their signature.

Popular ingredients on the menu are seafood, bulgogi and cheese but if you are looking for the staples, there is always ramyeon and udon.

22 Hongik-ro 6-gil
Donggyo-dong, Mapo-gu
Seoul, South Korea
Daily: 10am – 9.30pm
Nearest Station: Hongik University

Photo Credit: shawnongph

#3 SIMPSON TANG

Opened by a pair of Korean singers, Hwang Bo and Shim Tae Yoon, Simpson Tang—also known as Sim Seun Tang to the locals— is another popular Budae Jjigae restaurant to visit when you are in Hongdae.

The soup base is made from ox bones and mixed with red chilli paste and kimchi to produce a fragrant stock. Standard ingredients such as sausages, spam, cabbage and cheese are added into the soup.

30 Yanghwa-ro 16-gil
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 70-4100-8318
Mon to Sat: 11.30am – 9.30pm
(Closed on Sunday)
Nearest Station: Hongik University

Photo Credit: Doma

#4 DOMA

Korean barbecue is not taken lightly by the locals and if quality is what you are after, Doma will not disappoint. Using only beef from Nebraska, diners can choose to get assorted sets with different cuts of meat or get individual meats such as Raw Prime Rib Meat, Bottom Sirloin Triangle and Seasoned Prime Ribs.

Grill them over hot charcoal and enjoy them with a mixture of savoury ban chan dishes!

33 Yanghwa-ro 16-gil
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 03 3477 5111
Mon to Fri: 5pm – 5am
Sat to Sun: 12.30pm – 3pm, 5pm – 5am
Nearest Station: Hongik University

Photo Credit: OkDongsik

#5 OKDONGSIK

For those who are craving for a comforting bowl of gomtang (beef bone soup), OkDongsik is an up-and-coming restaurant that deserves a mention. Opened in 2017, the cosy restaurant only has counter seats where diners are able to watch the chef at work.

In order to achieve that full-flavoured beef stock that is satisfying till the very last drop, premium black pork meat and bones are simmered for hours in the kitchen. Have the clear soup with plump white rice and some ban chan at the side.

44-10 Yanghwa-ro 7-gil
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 2 507 1424 9911
Mon to Fri: 11am – 3pm, 5pm – 10pm
Sat to Sun: 11am – 8.30pm
Nearest Station: Hapjeong

WHERE TO DRINK

Photo Credit: Playground Rooftop Bar & Cafe

#6 PLAYGROUND ROOFTOP CAFE & BAR

Playground Rooftop Cafe & Bar is where you will find the party animals—from foreign exchange students to hip young locals. The two storey bar has its own rooftop space where you can enjoy a beer or cocktail with your friends.

Otherwise, social butterflies will enjoy taking part in their weekly events—language exchange coffee meetings, international parties and cocktail parties are just some to name.

14 Wausan-ro 21-gil
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 02 337 0774
Mon to Fri: 6pm – 11pm
Sat to Sun: 6pm – 1am
Nearest Station: Hongik University

Photo Credit: gogosallyyyy

#7 VINYL

If street bars are your thing instead, Vinyl is a quirky watering hole where colourful alcoholic drinks are served in transparent IV bags. Go there for their neat range of cocktails but it really is the hipster interior that will keep you lingering on for a chat with your traveling partners.

61-1 Wausan-ro
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 2 322 4161
Mon to Fri: 4pm – 12.30am
Sat to Sun: 6pm – 2am
Nearest Station: Sangsu

Photo Credit: Robin’s Square

#8 ROBIN’S SQUARE

For the serious drinkers who are looking for craft cocktails in the Hongdae vicinity, leave it to the experienced bartenders at Robin’s Square to whip up your poison of choice. Nestled on the basement level of the Vans store, the unpretentious bar offers crafts spirits sourced from all over the world.

69 Wausan-ro
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 2 6085 6421
Sun to Thu: 7pm – 4am
Fri to Sat: 7pm – 5am
Nearest Station: Sangsu

WHERE TO SHOP

#9 HONGDAE SHOPPING DISTRICT

Located near Hongik University, Hongdae Shopping District is where you will find the best buys at affordable prices that are kept low to attract students.

There are free concerts from time to time, and you can even pop by the Hongdae Free Market from March to November to see shoes, shirts, ceramic accessories and more handmade by Hongik University students.

Eoulmadang-ro, Mapo-gu, Seoul
Nearest Station: Hongik University

WHAT TO SEE

#10 STREET PERFORMANCES

Walk down the streets of Hongdae and you will be greeted by many street artistes showcasing their talents. You will most definitely be impressed by the dancers who put up show stopping performances that do not lose out to professional Kpop groups. If you are feeling the beat, no one will fault you for grooving to the music!

Photo Credit: Bunny Cafe

#11 BUNNY CAFE

Animal lovers will find Bunny Cafe right up their alley. Home to 12 adorable furry bunnies of various breeds, visitors get to cuddle up with them and take lots of pictures for keepsake.

What is a trip to an animal cafe without personally feeding them personally? Simply top up W2,000 for a bag of tidbits and you get to feed the bunnies! Do note that you are only allowed to feed the bunnies with food purchased at the cafe.

136-10 Eoulmadang-ro
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 2 333 1660
Daily: 1pm – 9pm
Nearest Station: Hongik University

Photo Credit: govoyagin

#12 NANTA THEATRE

Catch a live comedic performance at NANTA Theatre which offers excellent shows that will leave you laughing and crying at the same time. There are both cooking and acrobatic shows but the former is what’s most popular there. The best part? You don’t even have to understand Korean to appreciate the shows.

29 Yanghwa-ro 16-gil
Seogyo-dong, Mapo-gu
Seoul, South Korea
Tel: +82 2 739 8288
Nearest Station: Hongik University

Nolboo is a popular Budae Jjigae chain in Seoul and you can get it at only W7,500 per pax.

Nothing fills up your tummy nicely like a bubbling pot of Budae Jjigae when you are feeling hungry. Also known as Army Stew, this Korean delicacy is a popular family dish as the huge portion allows for communal dining.

Nolboo is one of our favourite Budae Jjigae restaurants in Seoul as they have been consistently good throughout these years while keeping prices low.

Like many Korean restaurants in Seoul, it is worth mentioning that some of the staff at Nolboo are able to understand Mandarin so if there is anything you would like to request for, do not be shy to ask them.

We ordered the standard Budae Jjigae (W7,500 per pax) and topped up W5,000 for extra ingredients such as noodles and processed meat to make it a more substantial meal.

That works out to be less than S$10 for each person! Even if you are feeling hungry, the generous portions should leave you feeling satisfied.

Some of the ingredients you can expect are what you will see in the standard Budae Jjigae such as sausages, ham, rice cakes, kimchi in savoury soup mixed with red pepper paste. The soup is a mixture of sweet and sour notes from the kimchi and meats and we enjoyed every bit of it.

Nolboo also provides a service to refill your soup for free so you can continue enjoying your meal till you are done! Wash your meal down with a bottle of soju to complete the Korean dining experience.

Nolboo
Myeongdong 2(i)-ga
Jung-gu, Seoul
Daily: 10.30am – 10pm
Nearest Station: Myeong-dong

For more recommendations, read our Seoul’s food and travel guides.

One local dish that everyone looks forward to trying in Seoul is Budae Jjigae, or also commonly known as ‘Korean Army Stew’. Bada Sikdang is an eatery in Itaewon district that is frequented by locals who are craving for Budae Jjigae.

Bada Sikdang has been serving its Budae Jjigae for over 45 years. What makes the Budae Jjigae at Bada Sikdang unique is the addition of cheese; it may not follow the exact recipe for the traditional Budae Jjigae, but it is an interesting twist for those who are looking for something different.

Other than Budae Jjigae, Bada Sikdang also offers BBQ meats such as T-bone Steak (W30,000 per pax), Beef Ribs (W25,000 per pax), Pork Chops (W15,000 per pax), as well as the signature Beef Sausages (W25,000 per pax).

Drop by Bada Sikdang in Itaewon for a fuss-free Korean stew and you will leave with happy tummies.

Visitors are expected to take off their shoes before they enter the eatery and cloth shoe bags are available at the entrance. The simple eatery was buzzing with activity as the waitresses serve up aromatic dishes and guests chatter among themselves.

You can even peek into their kitchen and watch the chefs in action as they whip up your food inside.

For the uninitiated, Budae Jjigae is also referred as ‘Johnson Tang’. This is the name you should be searching for on the menu if you cannot read Korean.

The rich sausage stew is made of beef bone broth as its base and the addition of chilli powder, high-quality ham, fresh lettuce and not forgetting the key ingredient—cheese. Melted cheese goes well with almost everything and it sure made the pot a lot tastier!

Bada Sikdang’s rendition is a lot drier than the usual Budae Jjigae and while the regulars swear by it, we prefer the usual Korean Army Stews which are soupier and heartier.

Do take note that there is a minimum order starting from 2 pax (W20,000).

The portion of the Budae Jjigae portion is actually not huge so we recommend ordering the popular Pork Chops (W15,000) to share. The smokey barbecue sauce that was lavishly poured over the tender meat was the winning factor for us. Have it together with plain rice to balance the flavours on your palate.

Bada Sikdang
18 Itaewon-ro 49-gil
Yongsan-gu, Seoul
Tel: +82 02 795 1317
Daily: 11.30am – 10pm
Nearest Station: Hangangjin