Line Friends Store & Cafe was one of our first stops during our recent trip to Seoul, and you would not believe how excited we were. We couldn’t even believe it ourselves; who would have thought that a few characters would make us lose our composure?!

So it happened. We were like kids at Line Friends Store & Cafe, Seoul. It was like stepping in to Willy Wonka’s chocolate factory; maybe even better. The multi-level outlet features hugeee merchandise sections and a cafe, and is filled with excitement and laughter of all like-minded fans of Line.

Situated in Garosu-gil, Line Friends Store & Cafe sees a crowd that comprises both Koreans and visitors from all over the world since the Line app started taking the world by storm. It is a must-visit when in Seoul.

Brown greets everyone who steps in, and boy, was Brown gigantic! Want some photos with the very cuddly bear? Join the queue. We did, too!

The first floor is the main merchandise level, and it was impossible to stay calm. The sheer plethora of merchandise includes stationery, bags, plush toys and more plush toys. The selection of plush toys alone is enough to make you go broke. Brown, Cony, Lennard, Sally… they are all waiting for you to adopt them!

Then, we have more merchandise at the basement level, together with the cafe where you can be seated and to tuck in to the cutest Line Friends macarons. We don’t know how you are gonna do it but we didn’t even have the heart to bite into our Brown and Cony macarons!

Want to do more shopping? Head up to the second level for Line Friends apparels, with selections for both adults and children. So many printed tees and sweaters, so many cute caps for kids, and then there are the hair accessories; fancy a Sally hairband?

We had so much fun at Line Friends Store & Cafe just taking photos, choosing who to bring home, gushing over macarons, and simply living in the moment where all fans of Line forget the worries of the world while reliving the inner kid in us. The next time we go to Seoul, we are sure to visit to bring more plush toys home!

Line Friends Store & Cafe Seoul
535-15, Sinsa-dong, Gangnam-gu
Nearest Station: Sinsa