According to Metro newspaper, The Big Apple is home to over a hundred museums. However, most travellers to New York City clearly do not have the luxury of time to cover all these places. If you are after a spectacular world-class experience, then you are on the right track.

From American Museum of Natural History, Metropolitan Museum of Art to Whitney Museum Of American Art, here are the 7 Best Museums In New York City for all you art and history junkies. Most admissions require tickets, but the experience will make it worthwhile!

Source: RueBaRue

#1 AMERICAN MUSEM OF NATURAL HISTORY

The American Museum of Natural History—one of the biggest museums in the world—boasts more than 32 million specimens and artefacts. A general admission ticket starts at US$22 per adult and it will grant you entry to 45 museums halls and the Rose Center for Earth and Space. Dinosaur fans do visit the Hall of Ornithischian Dinosaurs and Hall of Saurischian Dinosaurs!

Central Park West & 79th St
New York, NY 10024, United States
Tel: +1 212-769-5100
Daily: 10am – 5.45pm
Nearest Station: 81 St – Museum of Natural History

Source: Brooklyn Museum

#2 BROOKLYN MUSEUM

Spanning across 560,000 square feet, Brooklyn Museum is a massive museum home to approximately 1.5 million artworks. The museum—located in the New York City borough of Brooklyn—is a must-visit for all art buffs. General admission tickets start at US$16 per adult while students with valid ID pay US$10 per person.

200 Eastern Pkwy, Brooklyn
NY 11238, United States
Tel: +1 718-638-5000
Closed on Mondays and Tuesdays
Wed: 11am – 6pm
Thu: 11am – 10pm
Fri to Sun: 11am – 6pm
Nearest Station: Eastern Parkway Brooklyn Museum

Source: Arad

#3 METROPOLITAN MUSEUM OF ART

Colloquially known as The Met, Metropolitan Museum of Art is the largest art museum in the United States. The renowned museum was founded in 1870 and showcases a trove of masterpieces with origins from all over the world. You can easily spend an entire day here. A general admission ticket starts at US$25 per adult while kids under 12 enter for free.

1000 5th Ave, New York
NY 10028, United States
Tel: +1 212-731-1498
Sun to Thu: 10am – 5.30pm
Fri and Sat: 10am – 9pm
Nearest Station: 86 St

Source: NYC Arts

#4 MUSEUM OF MODERN ART

New York City’s Museum of Modern Art (MoMA) is a multi-level museum with an excellently curated collection of modern and contemporary art. Crowds are a daily sight but do not let it deter you from marvelling at the world’s best art pieces. Admission tickets start from US$25 per adult while children aged 16 and below can enter for free.

11 W 53rd St, New York
NY 10019, United States
Tel: (212) 708-9400|
Sat to Thu: 10.30am – 5.30pm
Fri: 10.30am – 8pm
Nearest Station: 5 Av/53 St

Source: Creative Venue NYC

#5 MUSEUM OF THE CITY OF NEW YORK

Built in 1923 and founded by historian Henry Collins Brown, Museum Of The City Of New York is exactly what it is. The museum exhibits artefacts related to the city’s past, present and future. Tickets range from US$10 per adult and S$10 per pax for seniors and students. Those aged 20 and below can enter for Museum Of The City Of New York for free.

1220 5th Ave, New York
NY 10029, United States
Tel: +1 212-534-1672
Daily: 10am – 6pm
Nearest Station: 103 St

Source: Inhabitat

#6 MUSEUM OF THE MOVING IMAGE

New York City’s Museum of the Moving Image is a media museum. From 19th century optical toys to the latest digital cinematography, you can expect a wide selection of genres across various media platforms here. Admission tickets range from US$15 per adult and US$7 for youths aged between 3 to 17.

36-01 35th Ave, New York
NY 11106, United States
Tel: +1 718-777-6800
Closed on Mondays and Tuesdays
Wed and Thu: 10.30am – 5pm
Fri: 10.30am – 8pm
Sat and Sun: 11.30am – 7pm
Nearest Station: Steinway St

Source: Whitney

#7 WHITNEY MUSEUM OF AMERICAN ART

Known by New Yorkers as Whitney, The Whitney Museum of American Art is located in Manhattan. The building—designed by architect Renzo Piano—is sandwiched between the High Line and the Hudson River. It is the first museum with a sole dedication in present work of living American artists. General admission tickets range from US$17 per student/senior and US$22 per adult.

99 Gansevoort St, New York
NY 10014, United States
Tel: (212) 570-3600
Closed on Tuesdays
Mon to Thu: 10.30am – 6pm
Fri and Sat: 10.30am – 10pm
Nearest Station: 14 St

For more recommendations on where to go, read our New York’s food and travel guides.

Move aside, Michelin-star restaurants and other fancy dining destinations; because food halls in New York City are all the rage right now.

From industrial-looking warehouses to contemporary modern establishments, The Empire State’s food halls are as diverse as its demographics. Food halls are where you can sample a myriad of cuisines at relatively affordable prices.

The success of food halls is a win-win situation for all parties involved. A sense of community is restored, cooks get to showcase their products at a lower cost and patrons can relish in gourmet satisfaction at slashed prices. From Chelsea Market, Gotham West Market to The Plaza Food Hall, here are 8 Food Halls in New Yock City that you must include in your itinerary.

#1 CHELSEA MARKET

Chelsea Market boats more than 35 food vendors and attracts approximately six million visitors each year. From fresh lobsters, baked doughnuts to artisanal meat, you can easily spend half a day here and eat to your heart’s content.

75 9th Ave, New York
NY 10011, USA
Mon to Sat: 7am – 9pm
Sun: 8am – 9pm
Tel: +1 212-652-2110
Nearest Station: 14 Street

Source: Pinterest

#2 EATALY

The Eataly Brand can be found across the world, including in the Flat Iron district in the Big Apple. This is the go-to place whenever you need to purchase some specially imported Italian ingredients or indulge in some mouthwatering Italian cuisine.

200 Fifth Avenue, New York
NY 10010, USA
Tel: +1 212-229-2560
Daily: 9am – 11pm
Nearest Station: 23 Street

Source: NY Eater

#3 GANSEVOORT MARKET

The 8000-square-foot Gansevoort Market—located in the meatpacking district—is one of the locals’ favourite dining destinations. The sheer number of food vendors will leave you giddy with glee. Sink your teeth into Burger, Inc. NYC’s tantalising burgers, devour a nourishing bowl of Hawaiian poké from Gotham Poke, savour authentic crêpes from Crêpe Sucre and more!

353 W 14th St, New York
NY 10014, USA
Daily: 8am – 8pm
Tel: +1 646-678-3231
Nearest Station: 14 Street

Source: Yelp

#4 GRAND CENTRAL MARKET

Located in the iconic Grand Central Terminal itself, the Grand Central Market is where you can pick up local produce and a handful of munchies before you board the next train. From the world-famous Magnolia Bakery to everyone’s all-time favourite burger joint Shake Shack, there is indeed magnificent food at every turn.

89 E 42nd St, New York
NY 10017, USA
Tel: +1 212-340-2583
Mon to Fri: 7am – 9pm
Nearest Station: Grand Central Terminal

Source: Bon Appetit

#5 GOTHAM WEST MARKET

Spanning across 10,000 square feet, Gotham West Market features an eclectic mix of shops selling all sorts of food thinkable. From Mexican tacos, Japanese ramen to Spanish tapas, there is definitely something here for everyone.

600 11th Ave, New York
NY 10036, USA
Tel: +1 212-582-7940
Sun to Thu: 7am – 11pm
Fri and Sat: 7am – 12am
Nearest Station: 42nd St-Port Authority

Source: Smorgasburg

#6 SMORGASBURG

Smorgasburg is more of an outdoor market and we absolutely love its laid back vibes. It all started as a humble Brooklyn market, but its popularity grew exponentially and the rest is history. With more than 100 food vendors to visit, this is seriously every glutton’s paradise.

90 Kent Ave, Brooklyn
NY 11211, USA
Daily: 6am – 8pm
Nearest Station: Bedford Avenue

Source: NY Daily News

#7 THE PENNSY

The Pennsy is one of New York City’s newest food halls, but the 8,000-square-foot high-end food hall is already winning the hearts of New Yorkers. Look forward to a plethora of gourmet offerings such as meat-centric sandwiches, gluten-free fare and even vegan dishes!

2 Pennsylvania Plaza, New York
NY 10121, USA
Tel: +1 917-475-1830
Daily: 11am – 9pm
Nearest Station: 34 Street – Herald Sq

Source: Gowaterside

#8 THE PLAZA FOOD HALL

Located on the concourse level of The Plaza Hotel is a luxurious food hall. Walk around and you will find Lady M Confections, Luke’s Lobster and several other vendors. There is even a caviar boutique where you can indulge in premium fish roe.

1 W 59th St, New York
NY 10019, USA
Tel: +1 212-986-9260
Mon to Sat: 8am – 9.30pm
Sun: 11am – 6pm
Nearest Station: 5 Avenue

For more recommendations, read our New York’s food & travel guides.

The Big Apple: concrete jungle where dreams are made of. Unless you’re made of cash, a holiday in this ‘concrete jungle’ will easily set you back by the thousands. So if you’re looking to tour New York city on a budget, here’s a guide on how to have your cake and eat it.

How to Get There

While there may be numerous flight comparison websites these days, we reckon your best bet would be cheapoair.com and tripadvisor.com. Needless to say, if you’re planning a trip to The Big Apple on a budget, book your trip in advance.

The general rule of thumb is the earlier you book your flight, the cheaper they’ll cost you. Booking a year in advance may even save you up to SGD900. Tip: a flight to LaGuardia Airport (LGA) tends to cost less than one to John F. Kennedy International Airport (JFK), a mere 15-minute drive apart—a distance small enough to justify the discrepancy in airfare.

Where to Stay in New York

Accommodation in New York City doesn’t come cheap. One way to overcome exorbitant accommodation is through Airbnb—a great way to experience the city the way the locals do, make new friends, and save some cash while you’re at it.

A decent private room starts from USD30 a night for places out of the city (Queens, Bronx and Brooklyn) and USD40 for within (Manhattan). If you’re looking to experience New York City in a Sex And The City way, the Upper East Side (Manhattan) is where the magic happens. A comfortable private room will set you back an estimated USD85.

How to Get Around in New York

If you’re traveling around without a local, the best way to get around (without losing your way) is by the Metro (train). Single fares start from USD2.50 per trip, taking you as far as Manhattan to Brooklyn. If you’re planning to stay for more than four days, be sure to get the seven-day pass (USD30) that gives you unlimited rides on the Met.

As train exits may be confusing for newcomers, trust us when we say, an unlimited pass would end up costing you less than paying single-trip fares. Tip: download the free MTA Weekender app that will alert you of real time disruptions or train breakdowns—you’ll thank us for it later.

Iconic Attractions to Visit in New York

If you’ve done your homework, you’ll know that museums and parks are a must-see in New York City. That however, can mean spending a hefty wad of cash tickets.

So here’s the lowdown on how to avoid entry fees: Bronx Zoo (pay as you wish on Wednesdays—a.k.a free if you’re gutsy enough), Brooklyn Botanic Garden (free on Tuesdays, 10am to noon on Saturdays and weekdays in winter; November to February), Brooklyn Museum (free every first Saturday of the month), Museum of Modern Art (free 4pm to 8pm on Fridays), New York Aquarium (pay as you wish from 3pm on Fridays; 4pm in summer), and New York Botanical Garden (free on Wednesdays, 9am to 10am on Saturdays). Other all-day free icons attractions include Brooklyn Bridge, Central Park and Times Square.

Where to Eat in New York

A plethora of good food awaits—whatever your budget. Most gastropubs offer value-for-money lunch deals with incredibly generous portions—we’re talking to share (in terms of Asian portions). Lillie’s is such. A three-course lunch set starts from $12 (valid 11am to 2pm on weekdays) and even comes with a beer! Opt for the Lillie’s seasonal—a dark full-bodied beer with a refreshingly hoppy finish.

Not to be missed is the iconic burger joint Shake Shack. For a full Shake Shack experience, visit their original location at Madison Square Park. Queues form as early as noon (even during the winter!) so be sure to head down early. Stuffed with 100% all-natural Angus beef on a soft burger bun, you’ll be hooked at the first bite. An original ShackBurger with homemade ShackSauce costs USD4.75, or make it a double (USD7.35)—it’s just too good to share.

Where to Shop in New York

Now that we’ve settled accommodation and getting around, it’s time to get down to the fun part—where to shop. For designer goods at a fraction of the price, vintage is the way to go. One of the best places in the world for vintage designer goods, flea markets and vintage stores are abound in New York City—you just need to know where to look.

One of the most well-known ones is the Brooklyn Flea with up to eight different locations (depending on the season). Expect to find vintage designer goods—we nabbed ourselves a leather Coach bag (USD70) and an old school Dooney & Bourke leather satchel (USD90). Also available are artisan food products, handmade jewelry, antique furniture and more. There’s even a food section where you can sample delicacies by gourmet purveyors. Showcasing almost 200 vendors, set aside a full afternoon for this flea—it’s time well spent.

About the writer
Mandy Lynn is a former I-S Magazine nightlife writer and current editor of Nookmag; her dining and nightlife features have been published in Appetite Asia and Catalog Magazine. For on-the-go food recommendations, follow her on Instagram and Facebook, or join her on a Gourmet Adventure.

Earlier this year, I had the chance to travel to New York to visit Dean & Deluca, and I had the time of my life. During that week, I ate, and ate, and ate some more. New York is a destination for every food lover, and I was simply blown away by the dining scene.

Here’s my New York City Dining Guide. I’ve included my favourite restaurants, cheap eats, bakeries and desserts, which will make you want to buy a ticket and fly off to NYC immediately.

Where to eat in New York City? Read on and find out more!

Restaurants

Imperial No. 9 (first picture of this post) is my dream restaurant. I fell in love with it at first sight. You must go there for brunch when you are in New York.

I will jump straight to one of my favourite places in New York. Prune (54 E 1st Street First Avenue New York Tel: +01 212 677 6221) – a tiny restaurant on the fringe of East Village which has an almost cult-like following – does not take reservations for brunch on weekend, so I was there early to queue up for a spot. I was not disappointed. The food is unpretentious and delicious. I’d highly recommend going there for a meal when you are in NYC.

On W Houston Street, you have Burger and Barrel (25 West Houston Street New York Tel: +01 212 334 7320) – a gastrobar restaurant that serves simple comfort food like burgers and sandwiches. It has a terrific atmosphere, making it the perfect place to have a nice dinner with a glass of wine or beer.

Ippudo (51 4th Avenue New York Tel: +01 212 388v0088) in NYC was quite an experience. Cool music, trendy vibe, and good ramen. There’s only one word to describe it: wow. Remember to have the pork buns for appetisers when you are there.

Momofuku Noodle Bar (171 1st Avenue New York; between 10th and 11th street Tel: +01 212 777 7773) has often been compared with Ippudo, so I had to make a trip there to find out. Dining at Momofuku Noodle Bar is a casual affair and I enjoyed my meal there. While Ippudo has better ramen than Momofuku, the latter wins in terms of the famous pork buns.

Another David Chang’s restaurant, Momofuku Ssam Bar (207 2nd Avenue New York; corner of 13th street and 2nd Avenue Tel: +01 212 254 3500) is a place which serves pretty good food in a cool setting.

At $28, the Prix Fix menu ($28) offered excellent value. The signature tripe pork – an ideal dish to start the meal – was spicy and refreshing. I also had a duck sandwich which was very good, and I ended the meal with a grapefruit tart. I am a fan of David Chang, so don’t take my word for it. Try out his restaurants when you are in NYC.

The Korean Fried Chicken trend took New York City by storm a few years ago, and Bonchon Restaurant (957 2nd Avenue New York Tel: +01 212 308 8810) was, and still is, one of the most popular Korean Restaurants in town.

We shared a medium platter which had a mix of wings and drumsticks in soy garlic and spicy flavours. They were finger licking good (for a lack of a better term), but I have to say that there are equally good Korean fried chicken in Singapore. If you are planning to go on a hunt for the best Korean Fried Chicken in NYC, you should also check out Kyochon (350 5th Avenue New York Tel: +01 212 725 9292).

Eatalty (200 5th Avenue New York Tel: +01 212 229 2560) by Celebrity Chef Mario Batali is a gigantic food emporium with everything – from cured meats and cheeses, fruits and vegetables, fresh meats, fresh fish, handmade pasta, desserts and baked goods – under one roof. Definitely worth a visit.

Balthazar Restaurant (80 Spring Street New York Tel: +01 212 965 1414) is also a must-visit. Stepping inside Balthazar, it felt as though we were transported to Paris. It’s hard to explain but I was definitely enchanted here in a way I haven’t been in quite some time.

I had a fantastic meal at Saxon and Parole (316 Bowery New York Tel: +01 212 254 0350). Everything that we had was good, and prices are actually very reasonable for the quality of food. Try the Bone Narrow, Chicken Liver for appetisers ($11-15); Roasted Pork Belly and New York Strip for main courses (USD$20-30 for mains, and USD$28-98 for steaks).

ABC Kitchen (35 East 18th Street New York, NY 10003, United States 212 475 5829) by Jean-Georges is a very cool restaurant that focuses on offering the freshest organic and local ingredients. We tried wood oven roasted maine lobster ($57), tuna sashimi marinated with ginger and mint ($16), and roasted kabocha squash toast ($10); with the exception of the wagyu burger ($22) which was too dry, the other dishes were well-done.

The Mercer’s Kitchen (99 Prince Street New York Tel: +01 212 966 5454), another restaurant opened by chef Jean-Georges Vongerichten, also emphasizes pure, locally produced ingredients. A good place to grab lunch if you are shopping in the SoHo area.

We had breakfast at The Standard Grill (848 Washington Street New York Tel: +01 212 645 4100) – a steak house with an old world charm that’s really nice for all day dining. We tried almost everything on the brunch menu, and my Steak & Eggs was excellent. Definitely a place that I can see myself returning to have steaks for dinner.

Cheap Eats

Ben’s Pizza at SOHO (177 Spring Street New York Tel: +01 212 966 4494) – a place where locals go for a quick fix – offers the classic New York slice. If this is your first time in the Big Apple, you must get a slice of the famous pizza here.

Shake Shack (11 Madison Avenue New York Tel: +01 212 889 6600), arguably one of the most well-known burger places, is one of the must-eats for folks who are visiting the city for the first time. I thought that the burgers were good, but did not live up to the hype. That said, I don’t mind having it if someone is willing to wait in line to get it.

You like fried chicken? You will love Mama fried chicken (2158 8th Avenue New York Tel: +01 212 531 4595). This is the place to get American fried chicken. For less than USD$10, you can have a meal with three pieces of finger-licking good fried chicken. They are, without exaggerating, the best fried chicken I’ve had in my life.

Katz’s Delicatessen (205 East Houston Street New York Tel: +01 212 254 2246) has the best pastrami sandwich (USD$15). I repeat: Best. Pastrami. Sandwich. Make a trip there, I promise you won’t be disappointed.

On the same street, you have Russ and Daughters (179 East Houston Street New York Tel: +01 212 475 4880) – an institution in New York. Everyone goes there for its smoke-salmon bagels.

S’mac (345 East 12th Street New York Tel: +01 212 358 7912) You like Mac & Cheese? You will like S’mac. This is a Mac & Cheese specialty restaurant – they offer Mac & Cheese with interesting flavours like four cheese, cheeseburger, cajun, and masala. The Mac & Cheese comes in different portions, with the small starting at USD$4.75, medium at USD$7.75, and big at USD$13.5.

You mustn’t miss out on trying Lobster Roll when you are in New York City, and you can find the best at Luke’s Lobster (93 East 7th Street Tel: +01 212 387 8487). They use fresh lobster, and each roll comes with a generous portion of lobster meat. Besides lobster roll (USD$15), they also have crab roll ($11) and Shrimp Roll ($8). I’d go so far as to say that this is one of the things that you must eat in New York.

East Village is a foodie paradise, and just a few steps down from Luke’s Lobster, you have Porchetta (110 E 7th Street 1st Avenue Tel: +01 212 777 2151) – a small little joint that is known for their Prochetta Sandwiches (USD$10).

If you are familiar with the New York food scene, you would have probably heard of Big Gay ice cream truck, which combines traditional soft-serve ice cream with imaginative toppings such as wasabi pea dust, Nilla Wafers, Dulce de Leche, olive oil and sea salt. Big Gay ice cream shop (125 East 7th Street; between 1st Avenue & Avenue A) is the owners’ first brick and mortar store, and they offer the full menu to satisfy your ice cream cravings.

For those of you who want a quick meal, Yakitori Taisho (5 St Marks Place between 3rd Ave and Astor Place Tel:+01 212 228 5086) – a popular izakaya in East Village – has decent yakitori at affordable prices.

For other cheap eats in New York, you need to get your hands on hotdogs. I was told by friends that Gray’s Papaya (2090 Broadway New York Tel: +01 212 799 0243) has a pretty decent hotdog. Chipotle (various outlets) – a popular Mexican fast food restaurant – has surprisingy good taco and burrito. And of course, there are plenty of food trucks around New York City, while not all of them are good, there are some really special ones like Kimchi Tacos, Greek Souviaki, and Wafels and Dinges. Fresh, cheap, and amazing street food.

Bakeries and Desserts

How can anyone visit New York without having the red velvet cupcake from the world famous Magnolia Bakery (401 Bleecker Street New York Tel: +01 212 462 2572)? While there are some people who feel that Magnolia Bakery is over-rated, I beg to differ – the cupcakes are surprisingly good, albeit a little too sweet.

Ceci Cela Patisserie (55 Spring Street New York Tel: +01 212 274 9179), a humble French pastry shop – came highly recommended. They have excellent desserts, remember to drop by when you are shopping in the SoHo area.

Another cafe that you should check out in SoHo is Vive La Crepe (51 Spring Street New York Tel: +01 646 484 6897) – just two shops away from Ceci Cela, – which offers delicious savory and sweet crepes.

Pinkberry (41 Spring Street New York Tel+01 888 757 2331) is probably the best froyo in the States. If you have not tried it before, you must get it!

Dominque Ansel (189 Spring Street New York Tel:+01 212 219 2773) is not your usual neighbourhood bakery. It is opened by Dominique Ansel, who was the pastry chef at Daniel for six years. Besides the usual croissants, macarons and éclairs, something that you absolutely can’t miss, is the DKA pastry.

For organic pastries, go to Bird Bath Bakery (169 Prince Street New York Tel: +01 646 722 6565). Trust me, there’s no way you are going to leave the shop empty-handed. There’s also Ivy’s Bakery (138 W Houston Street New York Tel: +01 347 598 3452), a small and cosy cafe that serves different pies and cupcakes.

If you are looking to get gifts for your friends, drop by Xocolatti (172 Prince Street New York Tel: +01 212 256 0332) – one of the most popular chocolate shops – where you can find handcrafted chocolate and exotic truffles. I am not kidding about the exotic flavours. Expect ingredients like Indian cardamom, Iranian pistachios and Spanish saffron.

Junior Cheesecake (Grand Central Terminal New York Tel: +01 212 692 9800) has often been mentioned as one of the best, if not the best cheesecake in New York, and indeed, it did not disappoint. It was so good that I hand-carried three whole cakes back to Singapore.

For something more refined, Chikalicious Dessert Bar (204 E. 10th St, between 1st Ave & 2nd Ave, 212 475 0929) has a dessert prix fix menu where you get an amuse bouche, dessert and petit four. Across the street, their sister cafe, Chikalicious offers simpler but equally delicious desserts like chocolate pudding, cupcakes, and chocolate lava cake. We had a Chocolate Eclair – which was wonderful, and Sloppy Dough – a deep fried donut filled with vanilla cream custard.

Fans of Laduree will be delighted to know that they have a store in New York. Enough said.

One of my favourite cupcake places is Georgetown cupcakes (111 Mercer Street New York Tel: +01 212 431 4504). This is definitely a place you can’t miss if you are going on a quest to find the best cupcakes in New York.

If you like Japanese desserts, you must check out Kyotofu (705 9th Avenue New York Tel: +01 212 974 6012) – New York’s award-winning Japanese Dessert Bar & Bakery. Since opening, Kyotofu has quickly become New Yorkers’ favourite hangout place.

Amy’s Bread (250 Bleecker Street New York Tel: +01 212 675 7802) is a cosy bakery cafe where locals go for breakfast, lunch and desserts. We tried their Red Velvet Cake, and I’m happy to say that it was one of the better ones that I’ve had.

Back in March, the good people at Kitchen Language and Fulford PR invited me to join them on a press trip to visit Dean & Deluca in New York. During that few days, I had an amazing time learning about the brand, and it was a privilege to get a behind-the-scene sneak peek.

Dean & Deluca is a multi-channel retailer of gourmet and speciality foods, premium wines and high-end kitchenware with operations throughout the United States and abroad.

Like what I’ve mentioned in my earlier interview with Justin Seamonds (the president of Dean & Deluca), its international presence is expanding rapidly. Today, you can find the gourmet grocer in many cities including Tokyo, Bangkok, Korea, Turkey, and of course, Singapore (opening on 22nd June).

If you have always heard about but never had the chance to visit Dean & Deluca in New York, let me take you on a store visit!

After learning more about Dean & Deluca, I have to say that it is a great concept. Think of it as a food curator whereby it brings in different things from around the world. It is a place where people can get top-quality products. For food lovers, it is definitely one of the must-visit places in New York City.

We started our Dean & Deluca visit at its flagship store in SoHo (560 Broadway, at Prince Street Tel: 212 226 6800 Mon to Fri 7am – 8pm, Sat & Sun 8am – 8pm).

There was an interesting mix of people in the store: New Yorkers queuing up for breakfast and coffee; tourists filling up their basket with their favourite Dean & Deluca’s private labels; and others who are looking for specific brands carried by the gourmet grocer.

We were very lucky to have Diane Stopford (assistant general manager), Maria Roemer (merchandising manager), and Vicent Kirsch (director of visual merchandising) to show us around.

Even though they had many interesting stories to share, I had a hard time focusing as I could not stop gawking at all the yummy-looking food. I felt like a kid in Disneyland.

One of the things that I noticed is the subtle store displays; it is pretty, but not too fanciful. Vincent told me the rationale behind it is because they want people to focus on food.

Dean & Deluca is like a food heaven; there is so much to see, hear, and eat. It took us more than an hour just to walk from the entrance where you see the beautiful fruit and vegetable section; past the bakery and cheese area where they tempt us with samples; to the food counter that displays platters of delicious cooked food; and finally to the back where you can find the seafood and sushi counter.

An interesting thing that I learned during this trip – Dean & Deluca actually has concierges (not pictured) who are on hand to answer any queries, and the best part is – they also provide store tours. The next time you visit Dean & Deluca, feel free to approach them.

160 different types of cheese from six countries. Enough said.

Next, we went to Dean & Deluca cafe at New York Times Building (620 8th Ave Retail Space B Tel: 212 221 0308 Mon to Fri 7am – 7pm, Sat & Sun 10am – 6pm).

The cafe is simple, yet stylish. Offering a good range of sandwiches, soups, salads, and pastries, it is the place for busy New Yorkers to grab a quick lunch. We did a sampling of their signature items, and I almost couldn’t move after the meal.

For those who watch US shows, I am sure Dean & Deluca is a familiar name. In Gossip Girl, Blair Waldorf is often seen carrying a cup of coffee from Dean and DeLuca while sitting at The Met steps. Coffee for you?

After lunch, we headed to Dean & Deluca at Madison (1150 Madison Ave, at 85th Street Tel: 212 717 0800 Monday to Sunday: 8am-8pm).

Whereas the flagship outlet at SoHo has more tourists and local crowd, the store at Madison caters to a more sophisticated group.

It has a very different vibe, and while the store is much smaller, it still has everything you need. We were told that celebrity sightings happen occasionally, so now you know where to go if you want to see the famous Fifth Avenue residents.

Some of the bread are baked in-house, while others are procured from the best bakeries in the city like Royal Crown, Ceci Cela, Sullivan street bakery, and Pain D’ Avignon. Again, it highlights Dean & Deluca’s role as a food curator, where you can find the best under one roof.

We ended the insightful tour, and went on a shopping spree. If you are visiting The Big Apple, one of the things that you must buy is ‘TWG Tea Dean & Deluca.’ They have created a special brew exclusively for the New York store.

There are critics who would argue that the gourmet grocer is overrated, pretentious, and expensive. But I beg to differ. I think Dean & Deluca is doing a great job as it offers you the best products from around the world.

It is, not exaggerating, to say that Dean & Deluca is a leader in discovering new food trends. It has introduced plenty of new food products to its customers, and it’s nice to see that the folks behind the brand are staying true to its course.

Dean & Deluca will be opening in Singapore at Orchard Central on 22nd June. See you there!

Full Disclosure & Fine Print: I travelled to New York City as a guest of Dean & Deluca and Kitchen Language. No monetary benefits were received, only air tickets and hotel accommodations were sponsored.