Judging from the queue at the famous BAKE Cheese Tart, Singapore is still going gaga over these Hokkaido-style baked cheese tarts.

Photos of a new Hokkaido Baked Cheese Tart at Jurong Point have been making their rounds on social media this week. We are sorry to burst your bubbles – the Hokkaido Baked Cheese Tart at Jurong Point is not by BAKE.

BAKE is not opening a second outlet in the West of Singapore. At least not yet.

This new Hokkaido Baked Cheese Tart is actually a new concept by Secret Recipe, which many people may know it for its cheesecakes and cream cakes.

The yellow signage with black font looks like BAKE at first sight. But if you look closer at the logo, you will realise that the Hokkaido Baked Cheese Tart kiosk at Jurong Point is not by BAKE. It is misleading, to say the least.

We understand from our sources that the new cheese tart concept will open in the second half of September 2016. The store is located at basement one of Jurong Point 1 (near to Singapore Post Office and Famous Amos).

Hokkaido Baked Cheese Tart is selling a box of 6 cheese tarts for S$14.50.

Hokkaido Baked Cheese Tart
1 Jurong West Central 2
#B1-K2 Jurong Point
Singapore 648886
Daily: 10am – 10pm
Nearest Station: Boon Lay

Read: Our guide to the best cheese tarts in Singapore.