Calling all professional chefs and talented cooks in Asia-Pacific!

A brand new culinary personality search programme by MediaCorp, Eat List Star, is looking for you. Want to win a chance to develop your culinary careers, build a fan base, and land long-term media and business development contracts with MediaCorp?

If you think that you have all the qualities stated and have exactly what it takes to be the next big culinary personality, submit your entries for Eat List Star before 11 December 2015.

Supported by recognised chefs and restaurateurs, together with television personalities and celebrities, Eat List Star aims to identify and groom a new generation of food personalities who can cook, host and charm a crowd. Does it sound like you already?

The competition will focus mainly on local and regional flavours, with challenges based on Asian cuisine.

The programme will run primarily through digital platforms such as an Eat List Star microsite and social media. Of course, a strong social media following and presence gives you an edge as online public scoring is one of the judging components; embrace the foodie community and all your friends in the social media space!

This next generation of talented culinary stars are to lead Asia-Pacific’s food community forward, to charm and captivate the hearts of audiences through food, and of course, to engage with all of you.

The all-star judging panel includes award-winning Chef-Owner Ryan Clift of Tippling Club, renowned restaurateur-hotelier Loh Lik Peng, international journalist and media personality Cheryl Tiu, MediaCorp Class 95 deejay Simone Heng and actor-host Uttsada Panichkul (Utt). These chefs and personalities will also guide contestants and share their expertise and experiences with them throughout the course of the programme. Think getting up close, and very personal!

So you think you are a young and aspiring chef with dreams of becoming a media personality? Well, Eat List Star wants you! All you have to do is fill up an entry form on www.eatlist.sg, upload five of your best food posts and a 15-second introductory video on Instagram, and hashtag #eatliststar.

Entry submission for Eat List Star is open from now until 11 December 2015. Interested parties can log on to www.eatlist.sg for more information on the competition.

This post is brought to you by Eat List Star. 

I have a unique relationship with food. Before I started my food blog, I wasn’t really interested in food. You could say that I belonged in the “eat-to-live” camp. But in the past four years, I’ve gained and experienced so much because of my love for food. Sometimes, it makes me wonder if I could ever be a chef one day. You know, a blogger-turned-chef sounds pretty cool!

That said, I know I could never be a chef. I don’t mind cooking occasionally, but I doubt I can ever spend the rest of my life in the kitchen. That explains why I always have high regard and respect for chefs who are so passionate about food, who always put in so much effort into whipping up a meal for us.

Let’s just face it: I’m more talented at eating than cooking. And if you are like me, then the AFC original production: E&O Search for AFC’s Next Celebrity Chef is for you!

For the first time in Asia, the Asian Food Channel and Eastern & Oriental Berhad are conducting a region-wide search to crown Asia’s very own home-grown talent through their first-ever reality series – E&O Search for AFC’s Next Celebrity Chef.

It is heartening to know that Asian Food Channel is taking on the responsibility of grooming talented potentials from around Asia. It sends out a message that no matter where you are from, you have a shot at being a celebrity chef for AFC so long you have the talent. I have often believed that Asia is full of untapped culinary talent and it will be really exciting to see all the talents that will be discovered through the programme.

Photo credit: Asian Food Channel

Most chefs slogged away in the kitchen for years without being recognised. That’s why E&O Search for AFC’s Next Celebrity Chef is the perfect springboard for aspiring, talented individuals to become a celebrity chef, and it’s the first pan regional reality cooking show to be filmed in Asia.

I can’t even imagine what kind of opportunities would be presented to you if you held the prestigious title of AFC Celebrity Chef.

Photo credit: E&O Hotel

Although there are many cooking reality television shows, E&O Search for AFC’s Next Celebrity Chef is quite unlike any other show!

Instead of being filmed in a studio, this show was filmed at the E&O’s luxurious properties! How often do you see such a gorgeous venue as a backdrop? The contestants also stayed at the beautiful E&O Hotel in Penang. How awesome is that?!

A Reality TV series filmed in a hotel. Wow. This is as real as it gets. And not to forget, all the fame and glory that is at stake to be the first AFC’s Celebrity Chef? That makes it even more dramatic.

Photo credit: Asian Food channel

Auditions were held in Singapore, Jakarta, Manila, Hong Kong and Kuala Lumpur, and judging from the footage, the response was incredible. Thousands of contestants came together from all over Asia showcase their talent and the love for food.

With the existence of so many food bloggers who can actually hold their own in the kitchen, I can’t help but wonder how well they would do if they had taken part in the E&O Search for AFC’s Next Celebrity Chef.

But cooking competition is not just about talent. It is also about having the ability to cope with stress and deliver under pressure, especially so when the judging panel includes celebrity chefs and famous personalities like Bruce Lim, Anna Olson and Michael Saxon. Contestants have to prove they have what it takes to be a celebrity chef. I can’t wait to find out who will win the title!

There are also two upcoming online contests that you should know about:

#1 watch ‘E&O search for AFC’s next Celebrity Chef’ – answer a short question & stand a chance to win an iPod Shuffle weekly.

#2 guess who will emerge as AFC’s next Celebrity Chef and stand a chance to win an iPad2. More details coming soon on Asian Food Channel’s website.

For more updates on E&O Search for AFC’s Next Celebrity Chef, you can visit Asian Food Channel’s website, facebook, and twitter. Catch the dazzling world premiere on 9th Nov 2011 Wednesday 10pm!