Fish & Chicks — a no-frills eatery which shot to fame with its signature Salted Egg Fish & Chips — has opened a second outlet at Cineleisure Orchard.

The humble Fish & Chicks brand is a concept by Justin – a young passionate entrepreneur — who has painstakingly gone through many rounds of research before he joined the competitive food and beverage industry. It debuted in the heartlands of Ang Mo Kio neighbourhood and the frenzy has led to the kopitiam stall seeing queues every single day; the waiting time is at least 30 minutes to an hour.

The overwhelming popularity has led the owners to open up a new outlet in town. Sitting in the basement of Cathay Cineleisure Orchard, Fish & Chicks now has an outlet within the food court, Koufu.

From their bestselling Salted Egg Fish & Chips (S$10.90) to Crispy Fish Burger (S$7.90), here’s what you can expect from Fish & Chicks at Cathay Cineleisure Orchard.

CHEESE YOUR CHICKEN

Ready for some #cheeseporn? The Cheese Your Chicken (S$13.90) is a new item on the menu that you must totally check out. Cheese is heated over high heat till it has a gooey texture for that beautiful pull, and you just have to dip your chicken chunks in for the final satisfaction.

FISH & CHICKS SHAKER FRIES

Salted egg yolk all day every day. When we learned about a Salted Egg Yolk Shaker Fries on the menu, we were ecstatic, to say the least.

The salted egg yolk seasoning and the fresh, hot fries made a beautiful pairing. And because it is a shaker, you can decide whether you want to add more or less of the seasoning, but we went all out.

SALTED EGG AND CHILLI “CRAB” FISH & CHIPS

Needless to say, Fish & Chicks specialises in the good ol’ Western classic – Fish & Chips.

Each Fish & Chips portion includes a choice of two side dishes or their signature garlic fried rice. And it is the iconic Salted Egg Fish & Chips (S$10.90) that everyone comes to Fish & Chicks for.The fork-tender fresh fish fillet is coated with a light and fluffy savoury batter before it is deep-fried till golden and crisp. The battered fish is then drenched in glorious salted egg yolk sauce. Kudos to Fish & Chicks for revamping a British classic into a fusion delicacy. We love it!

The fork-tender fresh fish fillet is coated with a light and fluffy savoury batter before it is deep-fried till golden and crisp. The battered fish is then drenched in glorious salted egg yolk sauce. Kudos to Fish & Chicks for revamping a British classic into a fusion delicacy.

The guys have also successfully integrated the Singapore chilli crab sauce into their dishes. The Chilli “Crab” Fish & Chips (S$10.90) is a battered fish fillet topped with aromatic semi-spicy gravy. Note that the tangy sauce does not contain any crustacean but is made lovingly from scratch and complements the white fish fillet really well. This is indeed a Singapore-style Fish & Chips!

Sure, you can’t decide between the Salted Egg Fish & Chips and Chilli “Crab” Fish & Chips; we understand that dilemma. Who said you can’t have the Best Of Both Worlds? For S$13.90, you can get a duo set that comes complete with a portion of fries and a choice of side.

Choose your sides from fries, onion rings, coleslaw, cheese potato, mashed potato and bbq baked beans. Each additional side costs S$2.

THE CHICKS

The seafood speciality vendor sells poultry too, which explains the word ‘Chicks’ in their stall name.

You can find familiar classics such as Chicken Cutlet (S$7.90) and Black Pepper Chicken (S$7.90). The Spring Chicken (half – S$7.90, whole – S$10.90) comes in a big portion and will fill you up in no time. Prices of chicken mains include a choice of two side dishes or garlic fried rice.

But it is The Hawaiian Chicken (S$8.90) that stole our hearts. The grilled succulent chicken is covered with melted cheese, tomato sauce and pineapples. Yes, it is pretty much akin to having a Hawaiian pizza on a chicken.

FISH & CHICKS’ SIGNATURE COMBO 

Still cannot decide between fish or chicken? Go for Fish & Chicks’ Signature Combos! You can either get the Signature Fish & Chicks (S$14.90, serves 2) which comes with your choice of fish and chicken together with 3 sides; or the Fish & Whole Spring Chicken (S$17.90, serves 2) – choice of fish with 5 sides.

BURGERS FOR YOU?

Now, let’s move on to the next exciting segment of Fish & Chicks’ menu.There are three burgers available, namely Chargrilled Chicken Burger, Crispy Chicken Burger and Crispy Fish Burger. Each burger is affordably priced at S$7.90 and includes a choice of one side.

There are three burgers available, namely Chargrilled Chicken Burger, Crispy Chicken Burger and Crispy Fish Burger. Of course, the Crispy Fish Burger has to be your choice! The fish is fried in the same, classic batter as with the other fish & chips, which means it offers the same tantalising crunch.

Every burger also comes with a choice of a single side, all for just S$7.90. That’s what we call a deal.

SIDES & DIPS

More chicken for you? We loved the deep-fried chicken wings (S$3.90 for two pieces). A serving of the crowd pleaser Truffle Fries  goes for S$7.90, while Mexican Cheese Fries is S$4.90 per portion.

But when at Fish & Chicks, stick to the ordinary French Fries (S$3.90) because they will be ordinary no more with the in-house artisanal dips. Garlic aioli, tartar, spicy tartar, truffle mayonnaise and wasabi mayonnaise; they are all freshly made in-house.

Fish & Chicks
8 Grange Road
Cathay Cineleisure Orchard
Basement 1 (Koufu)
Singapore 239693
Tel: +65 9828 3490
Daily: 11am – 10pm (Last order 9.30pm)
Nearest Station: Somerset

Blk 531 Ang Mo Kio Ave 10
Happy Hawkers
Singapore 560531

This post is brought to you by Fish & Chicks.

Never in my wildest dreams would I have imagined that blogging could give me so many fantastic opportunities. I mean, look at me. My job is literally just to eat and make you hungry.

I guess I am really lucky because I never wanted to be “famous.” I met many wonderful people who helped me along the way, and everything just fell in place. If you have always wanted to be the next online sensation, here’s your chance.

Cineleisure’s Next Online Sensation is a social media competition organised by Cathay Cineleisure Orchard from 1 March – 21 April 2012. Together with QiuQiu and Zoe, I am one of the three judges and we will be judging on three different challenges – Lifestyle, Fashion, and of course, Food & Beverage.

So for those of you, who are taking part in the contest and want to know how I will be judging the second challenge on F&B, read on and find out!

Challenge #2 of Cineleisure’s Next Online Sensation:

Head down to Cathay Cineleisure Orchard from 28 Mar – 1 Apr and review any F&B (Food & Beverage) outlet(s). Be as creative as possible in showcasing the F&B at Cathay Cineleisure Orchard.

The winning blog post will entice the reader, incite their taste buds, and invigorate their stomachs! All blog entries are to be submitted by 1 April, 11.59pm, and will be judged by me.

“Where can I find affordable restaurants and cafes in Singapore?”

I get this question all the time, and it’s always a challenge to come up with new suggestions because dining out is becoming more and more expensive.

Luckily for us, there are plenty of F&B outlets in Cathay Cineleisure Orchard – like Javier’s Rotisserie, Shokudo Japanese Pasta, Xin Wang, Best Fries Forever, Wa Japanese Shabu Shabu, and A.venue Bistro – that are very reasonably priced.

I was having lunch at A.Venue Bistro (8 Grange Road, #03-06A/B Cathay Cineleisure Orchard, Tel: +65 6733 2270), a nice and cosy little cafe on the third level of the shopping mall.

Most of the items on their menu are priced between $5.9 to $14.9, and they have a set lunch that comes with starter (soup/salad), and main course (linguine seafood/fish & chips/sandwich) for just $13.9+.

The food was decent, and I love the ambience of the place. I’d definitely go there to have a cup of coffee (Cafe Mocha retails for $4.8, and Hot Chocolate with Marshmallow is $4.9) and hang out with my friends, before catching a movie at the Cathay Cineplexes upstairs.

I always go to Cathay Cineplexes to watch the latest blockbuster movies because I love that everyone can do some shopping before and after the movie. Level 3 of the shopping mall has many unique overseas and homegrown brands such as Becky Berry, JSHOES, Rockstar by Soon Lee, The Editor’s Market, Pescados, Frederic Sai, FEMMEX, and DEPRESSION. I was very happy to know that JSHOES has a branch in Cathay Cineleisure Orchard as they have really nice shoes for guys.

Anyway, back to the judging part of the contest. I’m sure all of you are wondering how I am going to judge for the F&B challenge, so let me give you some tips.

Find your niche.

What are you good at? What are you interested in? I always believe that as long as you are doing what you like, you will be able to do a good job. Similarly for Cineleisure’s Next Online Sensation, you should take some time to think about what you are good at.

There are so many blogs out there, what makes you different from them? Are you good at writing? Can you take nice photos? Or do you have a strong personality to shine in the social media scene?

Good photographs.

Some people may argue that a good food review is not just about photos because the style of writing is very important. True, but you have to remember that a photo tells a thousand words. I’m a very superficial guy, so good photos are very important for me. I will definitely be looking out for that. But of course, if you are able to write well enough to memorise the readers, you will get a good result too.

Hard work.

Being talented is not enough; you need to put in effort too. Trust me, we can tell when you work hard and put in effort in your posts.

Use your creativity and have fun.

There are so many restaurants in Cathay Cineleisure Orchard, so use your creativity and have fun with your food review. I think it’s pointless to do something if you are not having fun, so guys, please have fun and use this as an excuse to eat more.

Okay, some suggestions. Maybe you can do a post on your top five favourite things to eat in Cathay Cineleisure Orchard, or a guide to restaurants in Cathay Cineleisure Orchard. Tell your readers what is good to eat there.

Be positive and embrace this with an open mind.

And like what QiuQiu has mentioned, be positive and embrace the contest with an open mind. Whether you win or not is not the key, the most important thing is to have fun, and enjoy yourself doing the challenges at Cathay Cineleisure Orchard.

Additional tips for a good F&B blog post:

1) Most people want to know roughly it is to eat at a particular restaurant, so make sure you mention the prices. 2) Include basic information like address, contact details, and opening hours. 3) Tell us what you like, and dislike about the restaurant; give constructive feedback.

Just a reminder on the scoring system:

- Judges’ score per challenge [50%]
- The total level of social media influence of the participants based on entries submitted per challenge [25%]
- The total number of votes from fans on this Microsite [25%]
- PLUS any extra tweets/facebook posts and instagram links put up while doing the challenge will be awarded with bonus points!

The winning team will be awarded with a year-long supply of free Cathay Cineplexes movie vouchers, an OLYMPUS PEN mini E-PM1 camera each, as well as get featured in a larger-than-life-size advertisement in Cathay Cineleisure Orchard for 3 months! Oh my god, a year-long supply of free movie vouchers!! I’m so tempted to take part in the contest. Okay damn it, I am above the age-limit. You guys are so lucky!

Head over Cineleisure’s website to find out more about the contest. And do like Cathay Cineleisure Orchard on Facebook and follow them on twitter to know the latest happenings in the shopping mall.

Blog not just because you want to be famous, blog because you have something to share with the world, and Cineleisure’s Next Online Sensation is a platform to make your dreams come true. I attended The Hunger Games gala premier at Cathay last week, so let me end off with this: May the odds be ever in your favour, good luck!