Have you ever dreamed of being Alice, falling down a rabbit hole and entering a magical world where you could meet The Madhatter, Chesire the cat and gang? If you are visiting Nagoya or Osaka, you will be able to do just that!

Alice on Wednesday is a cool kid to look out for on your next trip to those Japanese cities. Think a lifestyle concept store that is put together entirely based on the love for Alice’s Adventures in Wonderland.

No Anne Hathaway, though.

But we promise you the White Queen Room will be pleasing all the same with a dazzling array of sweet treats that is nothing short of depicting Alice’s whimsical world – frosted cookies, popcorn in the colours of a rainbow, cute little candies and whatnot. And if you want a piece of the Red Queen, they would be in the form of thematic accessories like charms, umbrellas and tote bags.

A new outlet at Osaka has just opened some time last month, and during our spring break, we paid the concept store a visit and boy, were we blown away by the sheer splendour! It took us a while to figure out where the entrance is. And of course, it had to be that tiny hole that had us bending our bodies into half. Such unadulterated joy, really.

Alice on Wednesday is indeed a brilliant concept and if you ever find yourself there some day, do not forget to bring home a piece of that whimsical world because most of the merchandise are under USD20!

Alice on Wednesday Nagoya
Nagoya-shi, Osu Naka-ku, 2 Chome-20-25
Tel: +81 052 684 6064
Daily: 10am – 8pm

Alice on Wednesday Osaka
Nishi Shinsaibashi 2-12-25
Asahi Plaza Shinsaibashi 1F
Tel: +81 06 6211 6506
Mon to Fri: 11am – 7.30pm
Sat & Sun: 10am – 7.30pm