Expanding is always a problem for F&B operators, keeping to a solitary flagship store or opening new branches have their pros and cons. While it is good to retain it’s exclusivity by having just a solo location, it can be also a problem whereby you have limited seats to serve the ever-growing customers.

But having mutiple locations doesn’t necessary mean that it’ll be good for the business, even thought you have more accessible points, but the higher costs which comes along with it will poses a difficulty to the operators. However, the issue we are more concern with, will be the drop in quality of the food.

It is a common scene in the F&B industry with the increase in branches, the quality of the food will somehow be affected, and not on par with their original outlet. That’s why i don’t trust franchising, or the commercial restaurants. It can be a dilemma, and expanding should always be taken into consideration seriously.

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Mellben Seafood needs no further introduction in the local scene. Renowned for their claypot crab bee hoon, many food lovers have braved rain and storm to queue up in its heartlands outlet, all just for their crabs. The first Mellben Seafood has been around at Ang Mo Kio for several years now, and it’s until last year where they open this one at Toa Payoh, and i recently also heard that they have a third branch at Pasir Ris.

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Rong Guang BBQ seafood has two outlets where you can enjoy your fix on barbecue seafood, one at Ulu Pandan road near Sunset way, and the other at Alexandre Village. Dinner was at the latter, and they are the only stall selling barbecue seafood in the whole food centre.

Alexandre Village like most food centres are divided into three parts, the right, centre and the left. When you got almost all the tables on one side of the food centre eating from a particular stall, you need not guess the popularity of it. BBQ seafood in hawker centres are always a common sight, especially in well-known ones like Chomp chomp, and Newton market, they always draw in the crowd, we just love our sambal chili don’t we!

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No Signboard Restaurant, chinese name is Wu Zhao Pai. I used to though it was Pepper-Brand (hu jiao pai) because my mom always pronouce it that way. Haha. Well well, when u think of No Signboard Restaurant (NSB), this is only one thing that straight away comes to your mind. Crabs! Naturally, their restaurant logo already told you that, the logo is a big crab.

Frequent No Signboard many times already, always go there for the crabs. My family prefer the white pepper crab over chilli, although sometimes we will have a combination, half pepper half chilli. What to say? Crabs are their speciality, not much place are their half in doing crabs. Although i am not a crab-lover, but their crab won me over.

Anyway, this is the first time to the Geylang branch, told the taxi driver and he did not know the place. Gosh, can you believe that? I mean its not like NSB is a normal restaurant, in fact its quite renown for their crabs in Singapore. So he took us one whole round before we found the place. Geylang branch is not air-con, by the roads of red-district (you-know-what), yet we went today on tue, its fully crowded. By 7pm every table is full, so prior reservations are recommended

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