It’s dim sum time again! This time we are heading to Zhou’s Kitchen, a mid-tier casual Chinese restaurant under Tung Lok group (TLG). Judging by its menu and interior, it is clear that Zhou’s Kitchen caters to the palates and pockets of diners from all walks of life. For its Anchorpoint branch, Zhou’s Kitchen is uniquely housed in a separate double-storey building known as the ‘Copperdome’, just outside the sub-urban shopping mall. There’s also two other outlets at Square 2 and Far east square.
Expanding is always a problem for F&B operators, keeping to a solitary flagship store or opening new branches have their pros and cons. While it is good to retain it’s exclusivity by having just a solo location, it can be also a problem whereby you have limited seats to serve the ever-growing customers.
But having mutiple locations doesn’t necessary mean that it’ll be good for the business, even thought you have more accessible points, but the higher costs which comes along with it will poses a difficulty to the operators. However, the issue we are more concern with, will be the drop in quality of the food.
It is a common scene in the F&B industry with the increase in branches, the quality of the food will somehow be affected, and not on par with their original outlet. That’s why i don’t trust franchising, or the commercial restaurants. It can be a dilemma, and expanding should always be taken into consideration seriously.
Tian Wai Tian has been around for as long as i remember, and i believe they need no introduction. Located just besides the PIE expressway at the Upper Serangoon road exit. If you are coming from train, then stop at Potong Pasir MRT on the North-east line.
