Owned by SPC Group—the same conglomerate behind Paris Baguette—Passion 5 is a fine dessert emporium located in Itaewon, Seoul.
The upscale cafe cum gallery is made up of five components—cafe, bakery, patisserie, chocolate and lastly, passion from Passion 5′s pâtissiers.
Visitors are surrounded by many exquisite dessert creations enshrined behind polished glass and a stellar selection of aromatic baked goods. Other highlights at Passion 5 include a rotating gelato chiller and the most outstanding eclair display. With almost 300 dessert items featured, it is a feast for your eyes as much as it is for your taste buds.
The care was abuzz with chatter and filled with patrons on the day of our visit, boasting mostly young Koreans, foreigners and expats. If you are intending to head there for tea, be sure to reach early for seats are limited at the cafe.
Coffee beans are sourced all the way from Colombia and Ethiopia and visitors get to choose between Black N Blue or Coffee Diva.
You will find their signature Hand Drip Coffee (W7,000) on the drinks menu and other choices such as Espresso (W5,000), Cappuccino (W7,500) or Cafe Latte (W7,500).
Do take a look at their rotating gelato chiller, which is just beside the cafe’s counter!
The bakery section is where you can fill your tummy with a scrumptious array of savoury sandwiches, buns and other types of baked pastries. Simply grab a clean tray and a pair of tongs and you are ready to go.
There are individual items and full loaves of bread on sale at Passion 5, so take your time to wander around when you are there. We had the Delicious Cheese Cake (W3,700) which we enjoyed thoroughly as the soft cake was brimming with cheese flavours.
If you are craving for something sweet, you can find the Apple Mango Pudding (W3,300) at the Patisserie section.
Passion 5′s Patisserie section is a sweet tooth’s heaven; you can practically find artisanal desserts that are Instagram-worthy at every corner. From cakes and swiss rolls to cheese tarts and eclairs, it is hard to resist taking everything from the counters!
Can’t decide between having a cheese tart or egg tart? Why not get both instead! These freshly baked yummy treats are going at W2,500 each and W10,000 for four.
Nothing will prepare your hearts for this fancy collection of colourful eclairs at Passion 5. Some of the flavours include Yuzu Chocolate, Vanilla, Lemon Vanilla, Cherry, Passion Fruit… and the list goes on.
Yes, the selection is absolutely insane but we sure aren’t complaining!
As if that’s not enough, they also have a counter just for tarts which are equally breathtaking in terms of presentation. Expect to see a delicious range such as Greengrape Tart, Banana Pudding Tart, Berry Pistachio Tart, Cappuccino Tart and Peach Tart.
We highly recommend the Jeju Green Tea Swiss Roll (W7,800) which is a delectable green tea swiss roll that is filled with sweet cream. An attractive dessert that tastes as good as it looks is Autumn Apple Eclair (W5,800).
Walk to the end of the lane and you will find a chocolate chamber where the doors are designed to look like chocolate bars. From the outside, it feels like a scene from the movie ‘Charlie And The Chocolate Factory’.
This is where you will find rows of premium chocolate on display. Apart from individual chocolate cubes, Tok-Tok Chocolate, Tablet Chocolate and Triangle Chocolate are some other varieties you can find there.
If chocolates are not your thing, there is also a wonderful assortment of macarons which look just as inviting.
Tel: +82 2 2071 9505
Daily: 7.30am – 10pm
Nearest Station: Hangangjin
Need more food recommendations in Seoul?
Take a look at our Seoul Food Guide.