Expanding is always a problem for F&B operators, keeping to a solitary flagship store or opening new branches have their pros and cons. While it is good to retain it’s exclusivity by having just a solo location, it can be also a problem whereby you have limited seats to serve the ever-growing customers.
But having mutiple locations doesn’t necessary mean that it’ll be good for the business, even thought you have more accessible points, but the higher costs which comes along with it will poses a difficulty to the operators. However, the issue we are more concern with, will be the drop in quality of the food.
It is a common scene in the F&B industry with the increase in branches, the quality of the food will somehow be affected, and not on par with their original outlet. That’s why i don’t trust franchising, or the commercial restaurants. It can be a dilemma, and expanding should always be taken into consideration seriously.
Having went to Rong Guang @ Alexander Village, I was expecting the same standards at their other branch located at Ulu Pandan, near Sunset way. However, the same experience was not replicated this time round.
Rong Guang @ Ulu Pandan was much bigger than the one at Alexander Village (AV), they had their own area, which was spacious and could seat many. Ventilation was definitely much better than the stuffy hawker centre at AV. But the business there wasn’t as good, which only made us wonder why.
BBQ Sambal sting ray ($14)
The notable difference with the one at AV was the pricing. The small, medium and large portions were $10, 12, and 14 respectively, was more expensive than the pricing at AV, at $8, 10, 13. The sting ray here was not bigger than the one at AV, thus i concluded the higher price was because of their higher rental fee.
Sambal Kang Kong ($8)
One of the most popular dish in Zi-char stores, the sambal kang kong that we had was fierce and fiery with the sambal belachan. But the vegetables were too “old” and lacked the crunch, which rendered fail for this one.
Sweet & sour pork ($8)
I think i never mentioned before that i absolutely love sweet & sour pork, since my recent posts didn’t featured any at all. I’ve been looking around for good sweet & sour pork, but sadly to say, i couldn’t find any.
Good sweet and sour pork, must have the right amount of bite in the pork and the not-so-sweet nor the not-so-sour taste in the sauce. Needless to say, the one here wasn’t up to my expectations.
Prawn paste chicken ($8)
The prawn paste chicken, or Har Cheong Kai, was another dish that we always ordered at zi-char store. Its always freshly fried, not too oily, crispy on the skin, and juicy in the meat. With a twist of lemon on it, no wonder Har Cheong Kai is always a crowd favourite.
But the description that i had just mentioned was not about Rong Guang’s version. The prawn paste flavour was quite tame, and not strong enough. For a fried chicken its still all right, but it didn’t make the cut for a prawn paste chicken.
Prawn roll ($8)
As a kid, i always look forward to Chinese new year since my grandmother will always prepared lots of prawn roll, or heh zhor. The waterchestnuts and minced prawn and pork wrapped within the crispy skin, dipped in the sweet sauce, was always addictive.
Total Bill was $50.3 for 4 person, and like what i mentioned, prices here are slightly more than their original location at AV, and I think that food quality-wise, AV also fared better than the one here. Serving was very fast, less than 5 minutes for the dishes to be cook since there wasn’t much people eating there.
This actually bring about another question, since there aren’t much customers, which could mean that there is a possibility that the food is not as fresh as compared to AV which had better customers flow. Again, this is based on my personal opinion, and does not reflect the truth for Rong Guang. But for me, i’ll go back to Rong Guang @ Alexander Village, not this one.
Rong Guang BBQ seafood
301 Ulu Pandan road
Tel: 6468 8290