The donut craze in Singapore was kick-start by the emergent of the rivalry between Donut factory at raffles city, and Dippin’ Donut (of former Vinco fame) at Vivocity a few years back.
I remember when Donut factory and Dippin’ just started out, people will queue one two hours just to get that dozen of donuts. Now many more others have jumped into the wagon which includes the likes of Missy donut, Donut & Donuts, Munchy Donut, Summer house donut.
And of course, the latest and by far the one with the cafe concept to be found in our local shores, J Co Donut.
J Co Donut chooses Raffles city basement as their entrance to the Singapore market, of course where other than the battleground with Donut Factory. Since the opening of the donut cafe at Raffles city, the sales of Donut Factory has pale in comparison. And Donut factory isn’t really giving up the fight, with the cafe concept at Velocity@Novena, and Suntec city.
A couple of weeks ago, i wanted to try J Co Donut but the seats were all fully taken up, so we ended up at Cedele. This time when we go there was quite a lot of seats available, so i guess the timing must be right.
We were rather confuse because there are two counters inside J Co, one on the left which are where all the folks are queuing up for their donuts, and there’s another one on the right which we thought that its where the drinks counter is. We buy from the normal queue, but after that we saw people getting a menu from the drinks counter and ordering from there.
Furthermore, as we were having the donuts there, we were wondering whether will it be serve on plates or boxes, we saw people having it on plates, but ours are given in box. So i guess these are really some parts where J Co can do better to let us know, or perhaps the problem are just occurring to us and not ours.
Nonetheless, all the donuts look really really nice, and they are the sort that you know eating them will mean lots of calories, but you cant stop yourself from having them. O well, eat and exercise more!
Just for your info, I tried Dunkin Donuts when i were in KL last time, and i think i’ll preferred J Co Donut to Dunkin’s
From left to right, Don Mochino, Choco Cavier Strawberry, and the new Hazel Dazzle
I were rather surprised because they offer box for 3 donuts, and even when there are boxes for minimum of 2 donuts. If my memory didn’t fail me, it was at least half a dozen donuts for box last time.
Don Mochino ($1.30)
Dark Belgian chocolate topping perfected with light cappucino cream filling. Pleasure you shouldn’t feel gulity about.
One thing i really like about J Co donut’s is that they come up with really fanciful descriptions for all their donuts.
Anyway, the Don Mochino looks really nice with the beautiful chocolate toppings, but somehow the cappuccino cream fillings are a tad too light to the tongue.
Choco Cavier Strawberry ($1.30)
Sprinkle Premium chocolate with strawberry that will tickle your mouth.
The small chocolate balls on the choco cavier strawberry donut are quite nice, brings back a certain childhood memory.
Hazel Dazzle ($1.30)
Be sexy with dazzling hazelnut chocolate and get surprised with coffee cream.
The Hazel Dazzle donut is one of the new additions to the J Co donuts. I always like hazelnut, so this always work for me.
Ice chocolate ($5)
The ice chocolate comes in two sizes, $4.50 for the medium, and $5 for regular. We were discussing whether the regular is really a bigger size than the medium, because regular just sounds, regular. Smaller in size you know?
Tira Miss U ($1.30)
Dear Tira, it’s been so long i haven’t meet you. Now, i really miss you.
The tiramisu donut is really nice, i come to love tiramisu and this one is definitely the one i’ll try again when i revisit J Co. Because we brought 3 donuts at first, when i go and get one more, this tiramisu, i tell the manager i want one, he stared at me, giving me the nobody-buy-one-donut look!
It was so funny, i guess, nobody really go in and buy one donut. But i guess i’ll do it often, just to get to see that expression on their face. You all should try also yeah! Alright, i’m joking, we shouldn’t do doing such things to the service staff who work so hard selling our favourite donuts.
Total bill for 4 donuts and one ice chocolate is $10.20. J Co Donut is certainly very impressive, their first outlet in Indonesia was open on 26 June 2005, and within three years of operations they have 39 outlets throughout Asia with presence in Indonesia, Malaysia, and Singapore.
I think despite the sinful and guilty feeling after eating donuts, i think i will be back to try other donuts at J Co. It’ll be quite a good place to chill out with your friends, munching donuts and sipping a cup of coffee, while sitting down at the cozy couch.
J Co Donut
252 North Bridge Road
#B1-44M/N Raffles City Shopping centre
Tel: 6333 4258
” Munching donuts & sipping coffee – perfect! “